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Table of Content

    25 October 2024, Volume 33 Issue 10
    Theory Analysis and Methodology Study
    Research on the Joint Optimization of Purchase and Partition Storage about Multiple Commodities Considering Stochastic Demand
    LI Zhenping, ZHU Shen, ZHANG Yuwei, WANG Kang, WU Lingyun
    2024, 33(10):  1-7.  DOI: 10.12005/orms.2024.0312
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    A warehouse has multiple storage partitions, and each partition's efficiency and cost of commodities are different, the purchase volume and storage strategy of commodities are the key factors affecting the sales profit. Because the purchase decision and storage strategy are interrelated, in order to help the managers make optimal decisions, a joint optimization problem of the multiple commodities purchase and partition storage under stochastic demand and price is studied. Current research on the issues related to the partition storage of commodities in warehouses rarely considers uncertain demand, which may lead to deviations in the actual operation of the warehouse and incur additional costs. By considering the stochastic demand of commodities, the partition storage problem of commodities can be effectively optimized, the purpose of reducing the total costs further achieved, and the research on storage-related problems enriched. Consumer's demand for each commodity is easily affected by factors such as season, price, promotion, etc., so it is uncertain and difficult to predict accurately. Different demand levels directly affect the actual outbound quantity of commodities, which has a greater impact on the storage costs and the profit of commodities. Studying the problem of multiple commodities joint procurement and partition storage considering stochastic demand can provide a decision-making reference for solving the actual commodity storage problem.
    For each commodity, the purchase quantity and the storage location of the commodity needs to be determined before its demand occurs. After the demand occurs, the storage area of the remaining inventory can be reassigned. A two-stage stochastic programming model is established to maximize the total profit. The optimal solution is obtained by calling Gurobi solver to solve the two-stage stochastic programming model. The effectiveness of the joint optimization method based on two-stage stochastic programming model is verified by the simulation on different scale examples, sensitive analysis of some parameters and comparison with the deterministic method and phased optimization method. The shortage cost can be significantly reduced by 9.33% by considering the uncertainties. Besides, the profit obtained based on the joint optimization strategy is increased by 155.8% to that of multi-stage decision-making strategy. Allowing reassignment can reduce the total storage cost by 33.3%. Therefore, the research conclusions of this paper provide a theoretical basis for managers to formulate commodity purchase and storage plans.
    The following management enlightenment can be obtained by this research. Firstly, when the storage capacity of each partition is limited, before the sales occur, the commodities with high demand should be stored in areas with low inbound and outbound costs, and the commodities with low demand should be stored in areas with low inventory space consumption costs. Secondly, if the remaining inventory of commodities in a certain area is large after sales, it is necessary to determine whether the remaining inventory needs to be transferredaccording to the sales volume of the commodities in the next cycle, by comparing the unity transferring cost and the unity inventory occupancy cost reduction from current area to the target area. Thirdly, with an increase in storage area capacity, the total profit increases too, but the marginal profit brought by increasing the storage area capacity shows a decreasing trend. When the storage area capacity reaches a certain threshold, the marginal profit brought by continuing to increase the capacity will be zero, so enterprises should comprehensively consider the storage area expansion cost and other factors, and reasonably determine the best capacity of each area.
    This paper provides a theoretical basis for e-commerce enterprises to make purchasing and storage decisions by studying the joint optimization of multiple commodity procurement and storage with multiple storage areas. The main contribution is to provide a theoretical basis for the transformation of e-commerce enterprise warehouses from traditional warehouses to new automated ones, or when traditional warehousing and automated warehousing areas exist at the same time, it provides a theoretical basis for formulating a variety of commodity procurement, storage and other strategies, considers the stochastic demand for different commodities in different random scenarios, and helps enterprises improve their management level and obtain maximum profit and value.
    In order to simplify the problem, this paper simplifies the law of demand and price change into a finite discrete scenario. In practice, there are many factors affecting demand and price, and simplifying the statistical law of historical data into a limited number of discrete scenarios to describe the future sales volume distribution law may produce certain errors. When there is more historical data, we can consider directly using a continuous probability distribution to describe the random distribution of demand to obtain a more realistic decision-making scheme. In addition, this paper does not consider the correlation between multiple commodities, such as complementary commodities, substitute commodities, etc., in the future, the correlation between different commodities can be considered, and how to reasonably obtain the joint optimization scheme of procurement and storage of commodities.
    Scheduling Optimization of O2O Community Medical Platform Supply Chain with the Consideration of Resources Dynamic Reform
    WANG Mozhu, YAO Jianming
    2024, 33(10):  8-14.  DOI: 10.12005/orms.2024.0313
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    The traditional community medical paradigm focuses on providing offline, face-to-face medical services, whereas the O2O community medical platforms have the potential to fully leverage and attract more social medical resources, and provide personal and diverse services for patients. However, due to the fact that service cannot be stored or produced in advance, suppliers usually participate in the operations of multiple SSCs at the same time to improve the utilization of service capacity and reduce the irreversible idle loss. Therefore, the O2O community medical platforms may not be able to find a completely matched resource under the constraints of a certain time and region, resulting in the disruptions of medical service supply chain, which has negative impacts on value creation and delivery. In response to the underlying service interruptions, the O2O medical platform should carry out reasonable dynamic reform of medical resources in different stages of diagnosis and treatment in accordance with patients' personal demands. Practically, it is not uncommon for focal firms to guide suppliers reforming their service content and delivery manners to satisfy customers personalized requirements. For example, in the field of elderly health care, after completing the basic treatment for patients, medical staffs can provide extra psychological counseling according to the psychological and disease characteristics of the elderly; in the field house decoration, after the house-moving services, workers usually offer house-clean services if customers need them. Obviously, the above-mentioned psychological counseling and house-clean services are both personalized requirements beyond the scope of suppliers' basic services. Suppliers with relevant resource endowment have the potential to extend their service scope to adapt to customers' diversified demands. Theoretically, in the field of service supply chain management studies, only limited attention has been paid to the dynamic reform activities of suppliers.
    Based on the in-depth analysis of the operation characteristics of medical resources under O2O community medical platform, this study scrutinizes the dynamic reform mechanism of medical resources, which emphasize the capability of medical resources in extending their service boundary through reorganizing the resources in disposal. Specifically, a service order usually consists of multiple processes. In each process, customers may make personalized requirements in addition to basic ones, for example, a patient with chronic disease requires a detailed physical examination after rehabilitation treatment; an elderly patient requires home acupuncture and massage services. When receiving orders from customers, focal firms should primarily ensure the fulfillment of basic requirements, which is of importance to their business credit, and then the fulfillment of the personalized ones. In the specific time and place, if no supplier in the platform can completely meet customers' demands, then the dynamic reform mechanism will help suppliers to absorb new resources and restructure the organization of the resources to form new capabilities according to customers' demands. Since different suppliers usually present different efficiency in reform activities, in this study, we use the data envelopment analysis (DEA) to measure the reform efficiency. Based on the principle of constant returns to scale (CRS) technology, this study constructs a super-efficiency CCR model with non-Archimedean number, and calculates the efficiency in joint service scenarios and separate service scenario, respectively. Through comparing the efficiencies in the two scenarios, the degree of scope economies can be measured. The suppliers with higher degree of scope economies usually have competitiveness in saving cost. Besides, the dynamic reform activities will also influence suppliers' value creation for customers. This study evaluates customers' satisfaction in multiple dimensions, including service content, delivery manners, degree and convenience. On this basis, a multi-objective optimization model of the O2O community medical platform resource scheduling is constructed and solved through the improved NSGA-Ⅱ algorithm. The optimization model captures the optimal scheduling scheme through a trade-off among service cost, customers' satisfaction and strategic synergy. Besides, the crossover and mutation operators are improved to inhibit inbreeding.
    We adopt a famous O2O medical service platform as an example to test the effectiveness of the optimization model and the corresponding algorithm. Since the DEA model is very sensitive to the correctness and objectivity of the data, to avoid a distortion of the evaluation results, we collect the operation management information of 145 medical suppliers in Beijing from September to December in 2020. The numerical study shows that the optimization model and the corresponding algorithm can solve the scheduling problem under resource dynamic reform, which provides an effective decision-making tool for managers. This study demonstrates the following implications from a managerial perspective: (1)In the changing environment, the dynamic reform mechanism is critical to improving the performance of the service supply chain. (2)Since service supply chain consists of multiple participates, including focal firm, supplier and demand market, the configuration of SSC should consider the interests of the three main entities through setting different priorities for different objectives.
    The authors would like to thank the anonymous reviewers and editors, whose valuable comments and corrections substantially have improved this paper. This study is a preliminary exploration of the self-adaptive SSC configuration, so there are still some limitations. In future study, we will focus on multi-period optimization model under dynamic reform mechanism.
    Routing Optimization for Medical Waste Collection with Load Dependent Risk and Multiple Transit Points
    ZHANG Meng, CUI Wei, WANG Nengmin, SU Bing
    2024, 33(10):  15-20.  DOI: 10.12005/orms.2024.0314
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    The safe and efficient collection of medical waste is of great significance for ensuring the smooth operation of medical institutions, preventing the secondary pollution of medical waste, and protecting the health and safety of residents. Medical waste collection requires qualified enterprises to arrange vehicles to collect medical wastes at various medical institutions and transport medical wastes to the special treatment center. Whether the arrangement of the routes of collection vehicles is reasonable or not has an important impact on the medical waste collection. If the arrangement of the routes is not appropriate, it is apt to increase the risk of collection and result in an adverse impact. The large number and great dispersion of medical institutions are the difficulties in the medical waste collection. The amount of medical waste generated by a single medical institution, especially a small one, is relatively small. If the collection and transportation of medical wastes are only carried out between medical institutions and the treatment center, the total cost of collection will be too high and bring great pressure on the transportation capacity of medical waste collection enterprises. In order to alleviate this problem, many cities have begun to build medical waste transit points. During the medical waste collection, the medical wastes collected from medical institutions are sent to the transit points first, and then to the treatment center. Although the transit points of medical waste have improved the efficiency of medical waste collection, they are likely to result in a high-risk adverse situation owing to the potential risks related to collection vehicles. Therefore, it is very important to reasonably arrange the routes of collection vehicles in the collection mode with multiple transit points, and the routing optimization for medical waste collection considering load dependent risk and multiple transit points has also become an important research problem.
    This research comprehensively considers the actual situation in which the risk of medical waste collection depends on the loads of vehicles and the collection mode with multiple transit points. The entire collection process is divided into three stages for discussion. First, the total cost and maximum risk of each stage are analyzed in depth. Second, based on the analysis results, a bi-objective routing optimization model for medical waste collection considering load dependent risk and multiple transit points is developed, minimizing the maximum risk and the total cost of collection simultaneously. Third, some properties of the problem are analyzed before the solution algorithm is proposed. Fourth, an approximation algorithm is proposed based on the properties of the problem and the epsilon constraint method, and the time complexity and approximation ratio of the algorithm are analyzed. This approximation algorithm determines the routes for vehicles in three stages and includes multiple prohibited conditions. The analysis results show that the algorithm is a polynomial time algorithm. Finally, through a series of generated test instances based on Solomon's instances, the mathematical model and approximation algorithm proposed in this research are tested, and the results show that the proposed approximate algorithm can effectively solve the routing optimization problem for medical waste collection considering load dependent risk and multiple transit points.
    According to the sensitivity analysis of the key parameter affecting the risks, that is, the loading capacity of vehicles, it is found that both the total cost of collection and the maximum risk show downward trends. But in some cases, when vehicles with larger loading capacity for medical waste collection are used, these downward trends are not significant. The possible reason is that the maximum risk is tightened, so the increasing loading capacity of vehicles cannot continue to bring about the downward trends of cost and risk due to the limitation of risk.
    The contents worthy of further study include three aspects. First, the work of this research is completed under the condition in which the amounts of medical wastes to be collected in each medical institution are not allowed to be split. Thus, the problem that the amounts of medical wastes to be collected can be split is worth studying. Second, the possible risks of temporary storage of medical wastes at transit points have not been considered in this research, and further work is needed to analyze and control the temporary storage risks at transit points. Third, developing algorithms with better time complexities or approximation ratios is also a future research direction.
    Logistics Network Optimization Model and Algorithm of the South China Sea Islands Based on Sea-and-Air Collaborative Transportation
    ZHAO Bing, YU Tiaolan, WANG Nuo
    2024, 33(10):  21-27.  DOI: 10.12005/orms.2024.0315
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    As the South China Sea Islands are far from the mainland, many of the daily production and living materials need to be supplied from the mainland, and the seafood from the islands needs to be transported back to the mainland, so the establishment of an efficient logistics network is an important part of the construction of the South China Sea. In recent years, the Chinese government has expanded and built a few seaports and airports in the Xisha and Nansha Islands in the South China Sea to meet the production and living needs of the islanders. The construction of these transport facilities has laid a very favorable foundation for building a logistics network. In this context, the construction and optimization of a logistics network for sea-and-air collaborative transportation is of great theoretical significance and application value to further enhance the economic development capacity of the islands, strengthen the production capacity and quality of life of local people, and defend China's sovereignty over the South China Sea.
    This paper establishes a logistics network optimization model with the minimum total logistics cost as the optimization goal, and comprehensively determines the site selection of marine center islands, the number and scale for construction berths, the types and quantity of transport ships and aircraft, shipping and air route configurations, storage capacity of warehouse and other issues, focusing on solving the location-inventory-route optimization problem of the logistics system under the collaborative transportation of sea and air transport modes. The model needs to optimize the logistics system for the daily needs of islanders under normal circumstances and needs to adapt to the air transport of emergency supplies under special circumstances such as typhoons. Based on the characteristics of the proposed model, we propose a memetic algorithm (MA), which combines a variable neighborhood search (VNS). Besides, some improvements are made in the selection of local search chromosome, the adaptive selection of neighborhood selection and the incorporation of memory search into fitness function calculation, which improves the efficiency of the algorithm. Finally, the effectiveness of the model and algorithm of this paper is verified by taking the optimization of the logistics network of Xisha and Nansha Islands in the South China Sea in China as an example. Four sets of different scale cases are compared using the MA-VNS algorithm and the genetic algorithm. The results show that the MA-VNS algorithm reduces the total cost by 5.50%-13.83%, the computation time by 5.88%-16.55% and the standard deviation by 15.28%-60.38% compared to the genetic algorithm, which indicates that the MA-VNS algorithm outperforms the genetic algorithm in terms of solution quality, efficiency, and stability for problems of different scales.
    The research results can provide new ideas and methods for the construction of sea-and-air collaborative logistics networks in remote islands, which can provide technical support for the construction of sea-and-air collaborative transportation logistics networks in China's South China Sea Islands and have important theoretical significance and application value for strengthening the construction of the South China. This study only considers air transportation from a mainland airport to remote islands with airports. However, helicopters can also be used to transport supplies to islands. In such a situation, ships and helicopters can be used simultaneously, which may introduce greater complexity. This can provide a direction for future research.
    Time-dependent Truck and Unmanned Vehicle Routing Problem with Time Windows
    FAN Houming, WANG Qi, ZHANG Yueguang, FAN Hao
    2024, 33(10):  28-35.  DOI: 10.12005/orms.2024.0316
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    Unmanned delivery vehicles offer automation, safety and low cost, but their slow travel speed and low load capacity prevent them from efficiently completing high-volume delivery tasks alone. As the mobile warehouse and mobile charging station for unmanned vehicles, trucks can be combined with unmanned vehicles for delivery, which can not only overcome the disadvantages of unmanned vehicles, but also reduce delivery costs and improve delivery efficiency. This paper proposes a study about the time-dependent truck and unmanned vehicle routing problem with time windows. The research adopts the mixed truck and unmanned vehicle delivery in which both unmanned vehicles and the delivery truck can visit customers. Some deliveries like bulky goods are not suitable for unmanned vehicle delivery and must be made by the delivery truck. The truck carrying unmanned vehicles departs from the depot and is driven to parking nodes to launch unmanned vehicles. The vehicle must complete the delivery service within the customer's time window and return to the depot by the latest moment requested. During the delivery process, the travel speed of the truck is time-dependent, and that of the unmanned vehicle is constant. Parking nodes are used for the truck release and pick-up of unmanned vehicles. A parking node allows trucks to visit many times and there is no limit to the number of launches of unmanned vehicles.
    For the truck and unmanned vehicle routing problem, an optimization model is formulated to minimize the total cost. According to the characteristics of the problem, an adaptive large neighborhood search algorithm is developed to solve the proposed problem. The algorithm selects the operator for the next iteration to destroy and repair the feasible solution based on operator performance and the frequency of use in each stage. In addition, the simulated annealing inferior solution acceptance mechanism is used in the algorithm to accept inferior solutions with a certain probability. We use CPLEX and the developed algorithm to solve several groups of cases with different customer scales, which verifies the correctness of the model and validity of the algorithm. In the numerical experiment section, we analyze the average number of customers served by the vehicle and the average delivery costs of different customer sizes. In addition, the sensitivity analysis of the maximum service duration of unmanned vehicles and vehicle travel speed on the delivery scheme decision is performed to illustrate the necessity of the proposed problem to consider the maximum service duration constraint of unmanned vehicles at parking nodes and the time dependence of the vehicle travel speed.
    The conclusions are as follows: Firstly, the developed adaptive large-neighborhood algorithm adaptively selects destroy and repair operators according to their scores and weights, and introduces the inferior solution acceptance mechanism of the simulated annealing algorithm to accept inferior solutions with a certain probability. The experimental results show that the algorithm has strong optimization ability and can effectively solve the proposed problem. In addition, through the analysis of the maximum service time of unmanned vehicles and sensitivity to the speed of trucks, it can be seen that the delivery efficiency increases with an increase in the maximum service time. Logistics delivery enterprises should seize the development trend of “unmanned” terminal delivery. Enterprises need to use a reasonable collaborative delivery mode of trucks and unmanned vehicles according to the delivery status and the advantages and disadvantages of unmanned vehicles. Increasing the average number of service customers per truck under mass delivery is a way to reduce the average delivery cost of customers. Different vehicle speeds have a great impact on the formulation of delivery plans. When making delivery plans, companies should describe the speed of trucks as realistically as possible to avoid excessive use of vehicles and delivery personnel, resulting in a waste of delivery resources.
    This paper is a further expansion of the truck and unmanned vehicle routing problem. In the future, the research will deepen the problem by considering factors such as dynamic demand, while optimizing the collaborative delivery model between trucks and unmanned vehicles. In addition, considering the charging demand of trucks and unmanned delivery vehicles is also a research direction.
    Optimization and Selection of Smart Platform Support Rural Revitalization Mode Considering the Quality Investment and Farm-assisted Marketing
    WU Chuanliang, TIAN Zhongjun, CHEN Jing
    2024, 33(10):  36-42.  DOI: 10.12005/orms.2024.0317
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    In order to consolidate the achievements of poverty alleviation, China has put forward the national strategy for a rural revitalization, and a rural industrial revitalization is the foundation of the rural revitalization. At present, with the continuous development of e-commerce, in order to fulfill corporate social responsibility, many smart platforms have launched various forms of models to support the rural revitalization. For different modes of smart platforms that support the rural revitalization, the critical issues studied in this paper are how to control the product quality level of rural cooperatives, how much the intelligent platforms should invest in helping agricultural marketing efforts, and how the smart platforms and rural cooperatives should choose between different models.
    Taking the smart supply chain composed of smart platform and rural cooperatives as the research object, this article regards quality investment and farm-assisted marketing as important factors for the sustainable development of the rural revitalization strategy. By establishing the Stackelberg game model, this paper compares and studies three smart platform support rural revitalization modes: the technology-assisted rural revitalization, the finance-assisted rural revitalization, and the whole industry chain-assisted rural revitalization.
    Both quality investment and farm-assisted marketing are beneficial to rural cooperatives to enhance their profits and promote each other. When the technical level of quality investment of rural cooperatives is small and the annual interest rate of loans is greater than a certain threshold, rural cooperatives should choose the smart platform technology-assisted rural revitalization mode over the smart platform finance-assisted one. Otherwise, rural cooperatives should take the initiative to improve product quality through the smart platform finance-assisted rural revitalization mode to obtain greater profits. As long as the wholesale price set by the smart platform is within a certain threshold, compared with other rural revitalization modes, implementing the whole industry chain-assisted rural revitalization model by the smart platform is beneficial to rural cooperatives and the smart platform.
    First, on the one hand, rural cooperatives should actively improve the quality of their products, and the improvement of the quality of their products can make the agricultural products from less developed areas competitive in the market. On the other hand, they should combine with their actual situation to choose the mode of the rural revitalization supported by the smart platform. Second, as an enterprise with social responsibility, the smart platform should help with the actual situation of rural cooperative products in different areas. Finally, on one hand, the government should give some form of subsidies to the rural revitalization initiatives launched by the smart platforms so that the government and enterprises can jointly promote the rural revitalization actively. On the other hand, it should actively promote the more successful rural revitalization modes and encourage more smart platforms to participate in rural revitalization activities.
    Further research will focus on two main aspects. One is whether the government should fund rural cooperatives or smart platforms that can create greater social welfare from the government's perspective. The other is that it may be possible to add conditions such as financial constraints and demand uncertainty to the sustainable development mode of the rural revitalization for extended research.
    Logistics Service Sharing Strategy of Resale+Consignment Hybrid E-commerce Platform
    ZHAO Ju, JIANG Xiao, MIN Jie
    2024, 33(10):  43-50.  DOI: 10.12005/orms.2024.0318
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    With the rise of the platform economy, an increasing number of large B2C e-commerce enterprises have evolved into hybrid e-commerce platforms. These platforms not only provide consignment platforms for third-party sellers but also offer shared logistics services. However, such platforms are not always willing to share their logistics services. They might influence competition among channels by requiring sellers to offer differentiated products. Even in cases where platforms offer shared logistics services, sellers may not always opt for platform-provided logistics. The quality of these third-party logistics services significantly affects sellers' decisions regarding logistics. When both platforms and sellers make decisions regarding logistics services, they must balance the benefits and drawbacks of price competition and service competition. Two crucial factors that impact price and service competition are the degree of product substitution reflecting the intensity of competition among channels and the sensitivity of logistics services reflecting the impact of service competition.
    This study considers a hybrid model e-commerce platform and a seller simultaneously utilizing the platform's reselling and consignment channels to sell products. The platform purchases goods from the seller at wholesale prices and resells them. It also charges the seller a certain commission to provide a consignment marketplace. The seller consigns substitute products of the same category through the platform. If a seller opts for third-party logistics, the seller needs to pay a fee to the third party for logistics services; otherwise, the seller pays a fee to the platform. The decisions of the platform and seller unfold in three stages: In the first stage, the platform decides whether to share its logistics services and determines the level of service and associated charges. In the second stage, the seller chooses a logistics service provider and sets wholesale prices and consignment channel selling prices. In the third stage, the platform determines reselling channel selling prices. The study assumes that the seller's choice of a logistics service provider is predetermined. Based on different choices regarding logistics service sharing between the platform and seller, a pricing and logistics service game model is established to determine the impact of logistics service strategies on the competition equilibrium between the platform and seller. Subsequently, by considering the influence of product substitution and logistics service sensitivity, the study analyzes the decision variables in two scenarios, exploring the impact of the platform and seller's shared logistics strategy on the competition equilibrium of logistics service levels and pricing. Finally, by considering the strategic interaction between the platform and seller, the study analyzes the equilibrium strategy choices of the platform and seller for different degrees of product substitution and logistics service sensitivity.
    The research finds that when the seller chooses the platform's shared logistics, the platform will enhance its level of logistics services. It will only reduce the resale channel pricing when both the degree of product substitution and sensitivity to logistics services are relatively low; otherwise, it will increase the sales pricing. The platform is not always inclined to share its logistics services. When the degree of product substitution is low, the platform chooses not to share logistics services, and the seller opts for third-party logistics. When the degree of product substitution is high, regardless of whether the platform shares logistics services, the seller will choose third-party logistics, and in this scenario, the platform does not share its logistics services. Only when the degree of product substitution is moderate, the platform and the seller achieve Pareto improvement through the sharing of logistics services, and both choose the shared logistics services. Furthermore, when the level of third-party logistics services improves, the Pareto improvement region for the platform and seller shrinks, consequently, the platform tends to be less inclined to share its logistics services.
    Research on the Evolution of Profit Sharing Strategy of Horizontal Intergovernmental Cooperation Considering the Logistics Industry Transfer
    YU Xiaohui, WANG Chenglin, ZHANG Zhiqiang, LIU Ge, LI Zhengsiyi
    2024, 33(10):  51-57.  DOI: 10.12005/orms.2024.0319
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    A decrease in commercial land has brought some problems to enterprises, such as increasing inventory costs and slow supply. In order to alleviate the above problems, more and more companies are registering in developed areas or urban areas, while establishing off-site inventory in underdeveloped areas or non-urban areas. However, to some extent, the logistics industry transfer has led to the problem of imbalanced tax benefits between governments of two regions. Thus, in order to ensure the effective transfer or evacuation of logistics functions in enterprises, it is urgent to establish an effective incentive mechanism for horizontal intergovernmental cooperation.
    To achieve the balance of interests between horizontal governments, we can adopt such restraint mechanisms as revenue sharing, risk sharing, and punishment to achieve a win-win cooperation. Based on the perspective of bounded rationality, we introduce the proportion of revenue sharing, establishes an evolutionary game model between developed and underdeveloped regional governments, and simulate the evolution process of horizontal intergovernmental cooperation strategies. Under the three mechanisms (no constraint, central government coordination and horizontal government self-restraint), we respectively analyze cooperation evolution strategies and profit sharing ratio between horizontal governments, study the promotion effect of different constraint mechanisms on horizontal intergovernmental cooperation, so as to promote horizontal intergovernmental cooperation and provide a certain decision support.
    The research shows that two governments cannot obtain evolutionarily stable strategy without constraints. Under the constraints of the central government, the tax sharing ratio cannot be too high, otherwise local governments cannot cooperate. Compared with the government's self-regulation, the regulation scope of profit sharing proportion restriction under the constraints of the central government is high, and the regulation efficiency is low. The central government should strengthen its own policy confidence, increase supervision, punishment levels, and administrative intervention in local governments that do not share or improve. At the same time, the central government should also establish corresponding supervision systems, and eliminate the phenomenon of “free riding” among local governments. At last, the central government should establish a good constraint and incentive mechanism to scientifically guide the interest game between local governments.
    Furthermore, we obtain some management implications: for local governments that cooperate for the first time, the central government should strengthen guidance, leverage the vertical political and administrative advantages between the central and local governments, and achieve coordinated regional development. For local governments with a foundation in cooperation and historical experience, it is necessary to leverage the economic advantages of horizontal cooperation between local governments, continuously explore new ways and methods of cooperation, improve cooperation efficiency, and coordinate the interests of local governments within the region to form an institutionalized multi-level cooperation organizational system. For governments that do not adopt profit sharing and local governments that do not improve logistics service levels, the punishment can be appropriately increased to encourage them to actively share and improve regional logistics service levels.
    Research on the Retailer's Coping Strategies Based on Horizontal Joint Strategic Inventory under the Supply Disruption Risk
    JING Yi, LIU Qinqin
    2024, 33(10):  58-64.  DOI: 10.12005/orms.2024.0320
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    With the continuous upgrading of economic globalization and integration, supply chain networks expand further. Under the principle of prioritizing efficiency, every link is efficiently interfaced and tightly interconnected, which increases the dependency among network members. However, this also makes supply chain structure more complex and fragile, and more susceptible to the threat of disruption by various emergencies, such as earthquakes, political frictions, and strikes. If an upstream firm is forced to disrupt the supply due to these emergencies, this will not only affect its own interests but also bring serious consequences to midstream and downstream firms. Based on business practices and qualitative researches, some scholars have argued that building redundancy into the supply chain can effectively prevent, avoid or mitigate the risk of supply disruption, and reduce the resulting losses. Major strategies for building redundancy include multi-sourcing, contingency option, back-up supply, flexible operation and joint strategic inventory. Through literature review, it can be found that the first four coping strategies have yielded a great number of research results, but few scholars combine joint strategic inventory and supply disruption to conduct quantitative research on models. Joint strategic inventory strategy refers to the firm cooperating with other firms to jointly bear inventory costs, which can be divided into vertical joint and horizontal joint form. Horizontal joint form refers to the firm reserving strategic inventory jointly with other peer firms that purchase similar products or components. This strategy can not only reduce inventory redundancy and costs of individual firm, but also achieve dynamic complementarity of inventory by seeking help from other firms in the event of upstream supply disruption, thus effectively reducing the losses caused by supply disruption.
    In view of this, this paper considers the scenario in which the retailer engages in the horizontal alliance with other peer firms sourcing similar products to jointly reserve strategic inventory to resist the risk of disruption from upstream suppliers. A three-stage game-theoretic model is constructed to decide retailer's strategic inventory reserve, product procurement, and emergency dispatch, and then the optimal equilibrium solution of the model is obtained using the backward induction method, the Lagrange multiplier method, and the KKT condition. On this basis, through parameter sensitivity analysis, the effects of procurement costs, reliability coefficient, supply proportion, and market shrinkage rate on retailer's strategic inventory level, product procurement volumes, emergency dispatch volumes, and expected profits are explored and studied.
    The results of the study show that:(1)As the unit procurement costs of products increase, retailer's reserve volumes of the strategic inventory, product procurement volumes, emergency dispatch volumes, and expected profits all decline. (2)If the redundancy of the horizontal joint strategic inventory is higher, as the manufacturer's reliability increases, retailer's reserve volumes of the strategic inventory increase at first and then decrease; product procurement volumes gradually decrease; emergency dispatch volumes remain stable; and expected profits gradually will decrease when the market size is larger or the market size is smaller and the manufacturer's reliability is lower. (3)If the redundancy of the horizontal joint strategic inventory is lower, as the manufacturer's reliability increases, retailer's reserve volumes of the strategic inventory likewise increase at first and then decrease; product procurement volumes gradually will increase when the market shrinkage rate is smaller; emergency dispatch volumes follow the same trend as reserve volumes of the strategic inventory; and expected profits decrease at first and then increase. (4)If the redundancy of the horizontal joint strategic inventory is higher, as the proportion of the manufacturer's post-disruption supply increases, retailer's reserve volumes of the strategic inventory decrease; product procurement volumes gradually increase; emergency dispatch volumes remain stable; and expected profits gradually increase. (5)If the redundancy of the horizontal joint strategic inventory is lower, as the proportion of the manufacturer's post-disruption supply increases, retailer's reserve volumes of the strategic inventory decrease at first and then increase; product procurement volumes will gradually decrease when the manufacturer's reliability is lower or the manufacturer's reliability is higher and the supply proportion is larger; emergency dispatch volumes follow the same trend as reserve volumes of the strategic inventory; and expected profits increase at first and then decrease. (6)If the redundancy of the horizontal joint strategic inventory is higher, as the market shrinkage rate increases, retailer's reserve volumes of the strategic inventory and product procurement volumes both remain stable; emergency dispatch volumes decrease; and expected profits gradually decrease. (7)If the redundancy of the horizontal joint strategic inventory is lower, as the market shrinkage rate increases, retailer's reserve volumes of the strategic inventory decrease; product procurement volumes increase; emergency dispatch volumes follow the same trend as reserve volumes of the strategic inventory; and expected profits gradually decrease.
    The follow-up study will attempt to add the manufacturer's decision, and then to compare and analyze the effectiveness of vertical joint strategic inventory and horizontal joint strategic inventory. In addition, the issue of joint decision-making between joint strategic inventory strategy and other coping strategies can be further researched.
    Research into Mining New Types of Cybercriminal Tricks and Management Countermeasures
    NI Peifeng, SHI Jiangfeng
    2024, 33(10):  65-72.  DOI: 10.12005/orms.2024.0321
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    New types of cybercrimes are more novel, sophisticated and professional, and have been growing in recent years. Research into mining and analyzing new types of cybercrimes, and countermeasures will help public security organizations actively prevent cybercrimes and implement precise strikes. However, this type of research is rare both at home and abroad.
    To tackle the challenges of analyzing new cybercriminal tricks, we need to address five main tasks: 1)establish a research framework, as one is lack of mining these tricks in open-source intelligence data; 2)accurately classify cybercriminal tricks, as they evolve and complicate classification; 3)accurately extract representative cybercrime keywords, as traditional unsupervised keyword recognition model has low accuracy and is difficult to meet the business requirements for keyword extraction of cybercriminal tricks, meanwhile supervised learning models have the problem with sample imbalance; 4)accurately identify hot words, as we need to pay more attention to the hot words of cybercrime tactics with prominent changes, while the traditional hot word identification method based on word frequency statistics has poor results; 5)summarize new cybercriminal tricks, as new types of cybercriminal tricks are changing rapidly, which are difficult to directly define with classification categories, and need to be accurately expressed for management countermeasures.
    In this paper, we propose a framework to mine new types of cybercriminal tricks by adopting an interdisciplinary method. We refer to the cybercriminal tricks published on the website of the Ministry of Public Security and defines the common cybercriminal tricks as a two-level classification system. For new cybercriminal tricks which are not covered by existing categories, we use keyword recognition technology to detect representative keywords and manually confirm whether these keywords are sufficient to represent the cybercriminal tricks. Based on the existing research process of hot word recognition, in this paper we propose a new type of cybercriminal trick extraction method based on the classification of cybercrime related content and the recognition of cybercrime keywords.
    To provide a high accuracy of the cybercrime classification model and keyword extraction model, we innovatively design the BERT-JTFL joint training model. This model enables the cybercriminal trick classification model and cybercrime keyword extraction model to share knowledge and promote each other. To deal with the sample imbalance issue, we propose multiclass Focal Loss to balance weight of samples in keyword extraction loss.
    To mine cybercrime hot words, we propose a hot word recognition model as follows: the model first relies on the classification of textual cybercrime techniques to filter the texts in the field of cybercrime; next, it identifies keywords for each text, ensuring the text is representative of cybercrime activity; finally, it calculates keyword popularity over time using a historical weighted average and applies Bayesian smoothing to determine the results for cybercrime hot words.
    The new cybercriminal tricks usually did not appear in the past, and in this paper we propose a new cybercriminal trick mining model based on the hot words of cybercrime, which screens the new words in the hot words, and identifies and mines representative combinations of related keywords in sliding window as a new type of cybercriminal trick.
    These models are trained based on preprocessed Internet public police notices and Weibo data in 2019 and 2020. The research results show that: 1)The BERT-JTFL joint training model designed in this paper outperforms the BERT and RoBERTa models in both text classification tasks and keyword recognition tasks. 2)The novel hot word model is able to pay attention to the recent changes in keywords with smooth processing, effectively captures hot cybercriminals with P@10 up to 83.3%. 3)The extraction results of new keywords and related keywords can effectively capture and identify new cybercriminal tricks and summarize their characteristics.
    To achieve the goal of proactive prevention of cybercrimes, precisely predict and fight new types of cybercrimes, and fully utilize the open-source intelligence information on the existing Internet, we also propose how to prevent and fight cybercrimes from the perspective of management.
    Choice and Decision of Retailer's Pre-sale Model at the Risk of Uncertainty in Consumer Pre-purchase Valuation
    SHI Baoli, XU Qi, SUN Zhongmiao
    2024, 33(10):  73-79.  DOI: 10.12005/orms.2024.0322
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    With the development of e-commerce, pre-sale, as an effective sales strategy, has been widely used in retail industries such as new products and short-life cycle products. However, pre-sales are a double-edged sword for consumers. Although pre-sales can provide consumers with the opportunity to pre-order products, and pre-sales are usually accompanied by some preferential activities, during the pre-sale period, consumers have not yet seen the physical product or experienced the real product. Consumers are faced with the risk of uncertainty in the valuation of pre-ordered products, which will further affect consumer pre-order behavior and retailers' revenue. In order to reduce the impact of uncertainty in the valuation of pre-sale products and improve consumer satisfaction, many retailers provide full refund services for pre-sale products or provide consumers with some new pre-sale models, such as deposit inflation and the offline experience+pre-sale mode. These new pre-sale models are designed to solve consumers' valuation uncertainty, so that consumers can wait until the valuation is confirmed before completing the pre-order order, reducing consumers' pre-order risk. Therefore, how to choose an appropriate pre-sale model and determine the optimal pre-sale price and order quantity is an important issue that retailers face when formulating pre-sale strategies.
    This paper considers the current mode of deposit inflation and offline experience+pre-sale adopted by retailers in online pre-sales, and the situation where retailers provide returns for pre-ordered products at the risk of uncertain valuation of consumers' pre-orders. Aiming at the retailer's pre-sale period and current sale period, this paper discusses the choice of three pre-sale models for retailers when consumer valuation is uncertain. The first is a discounted pre-sale that provides a full refund service; the other two models are for consumers to complete the pre-order after the valuation is confirmed: deposit inflation and the “offline experience+pre-sale” model. And we analyze the retailer's optimal pre-sale price and order quantity decision-making problem. The consumer's purchase process is described by constructing the consumer utility function, and the retailer's profit model is constructed for three situations, and the optimal order quantity and pre-sale price of the retailer under the three pre-sale modes are solved by using the newsboy model and K-T conditions. And we analyze the impact of consumer risk aversion, retailer's net loss due to product returns and consumer experience product trouble cost on retailer's pre-sale decision and pre-sale model selection, so as to provide guidance for retailers to formulate product pre-sale strategies.
     The research shows that consumers and retailers have high costs due to returns, compared with deposit inflation and the offline experience+pre-sale sales model. When a retailer implements a discounted pre-sale model that allows returns, it should set a relatively high pre-sale price to make up for the losses caused by consumers' returns. The choice of the retailer's pre-sale mode is related to the construction cost of the experience store and the product out-of-stock rate during the regular sale period. There is a threshold for the construction cost of an experience store. If the retailer adopts the offline experience+pre-sale model and the construction cost of the experience store is high, the retailer should abandon the offline experience+pre-sale sales model and choose a discounted pre-sale model that allows full refunds or a deposit-inflated pre-sale model. When consumers' risk aversion is low and they don't care too much about the uncertainty of product valuation, they can pre-order online without having to experience the product. Therefore, at this time, under the offline experience+pre-sale model, retailers should lower the pre-sale price to attract consumers to pre-order. When consumers have high risk aversion, they will prefer to experience the product before purchasing the product. At this time, retailers can take the opportunity to improve the pre-sale price of the offline experience+pre-sale model to increase the gross profit margin.
    Approach to Analyzing Major Engineering Risk Factors Based on Content Mining and Group Decision-making
    WANG Yuliang
    2024, 33(10):  80-86.  DOI: 10.12005/orms.2024.0323
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    For the past years, governments have paid more and more attention to major engineering projects, but major engineering projects have the characteristics of long cycle and much difficulty, and there is a great degree of uncertainty in the construction process, which makes the identification and analysis of risk factors more complex. It needs to be noted that the resources of the project construction entity are limited. Distinct control measures should be implemented for risk factors with varying important degrees. Under such circumstances, to allocate the enterprise resources reasonably, the project team must choose a scientifically and rationally sound decision-making method to identify the risk factors with higher degrees. Therefore, it is of great practical significance to strengthen the identification and analysis of risk factors in major engineering projects.
    To effectively improve the level of risk management of major engineering projects, this study aims to analyze the identification and evaluation of risk factors from the perspective of public concern by combining an online-comment analysis and a large-scale group decision making method. Firstly, considering the occurrence of safety incidents of major engineering projects will have a very large negative impact on social stability, the public has a high level of concern about the incidents and risks, the traditional methods have great limitations in dealing with the hot spots of public concern, and therefore, online comments related to major engineering risk factors from micro blogs are extracted and analyzed by using web crawler and content mining technology. Based on this, five first-level risk factors reflecting hot spots are determined. Secondly, with the rapid development of electronic technology, more decision-makers can easily participate in the assessment process of risk factors, and the analytical conclusions obtained are more in line with the real situation. The project team selects 100 decision makers to participate in the analysis process of risk factors, and the preference information is converted into interval 2-tuple linguistic phrases. Thirdly, the consensus building process based on K-means clustering method is used to obtain the preference information of subgroups. Finally, the influence degree of each risk factor is determined based on IVTWA operator. The effectiveness of the proposed method is verified by the risk factor analysis of a hydropower project.
    This paper focuses on the identification and analysis of risk factors from the public perspective. In the future research, it is necessary to further explore the risk factor analysis methods from multiple perspectives, and then more reasonable analysis conclusions can be obtained.
    Heterogeneous Evidential Reasoning Decision Making Method Based on TODIM
    XUE Min, CAO Peipei, WANG Dongyue, SHENG Song
    2024, 33(10):  87-94.  DOI: 10.12005/orms.2024.0324
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    Belief distributions and distributed preference relations as two types of information description in the evidential reasoning method have been widely applied to complex decision making problems. Due to the complexity of decision making problems and limited cognitive capability of decision makers, the existing decision making methods are not enough to satisfy the requirement for information description and preference characterization for decision makers in complex decision making situations. It is necessary to develop a new decision making method that can be used to cope with heterogeneous decision making problems including belief distributions and distributed preference relations. To solve this problem, some researchers proposed a heterogeneous evidential reasoning decision making method. This method applies an indirect transformation way of heterogeneous information to transform belief distributions to distributed preference relations. However, in the transformation process, there are two drawbacks. One is that the process is irreversible. The other is that the process will result in the information distortion and loss. To overcome these drawbacks, this paper proposes a heterogeneous evidential reasoning decision making method based on an acronym in Portuguese for Interactive and Multicriteria Decision Making (TODIM) to solve the heterogeneous decision making problem with belief distributions and distributed preference relations.
    The definitions of belief distributions and distributed preference relations are first introduced as the basic concepts in this paper. The interval utility of belief distribution and the interval score of distributed preference relation are also introduced. Then, the distance measure between belief distributions with the consideration of utility variance is introduced. By referring to the distance measure between belief distributions, the distance measure between distributed preference relations is defined and then the related coefficient of distributed preference relations is also defined to develop the matching coefficient of distributed preference relations. The matching coefficient of distributed preference relations is used to characterize the matching degree between the difference of belief distributions and the distributed preference relations transformed from belief distributions. The properties of the matching coefficient are analyzed and verified. The next step is to calculate attribute weights. After analyzing the existing studies of determining attribute weights, the existing methods have been divided into three categories, which are subjective methods, objective methods and hybrid methods. Different methods have their different advantages and disadvantages. By using distance measure of belief distributions and the matching coefficient of distributed preference relations, the hybrid method of determining attribute weights is proposed in the context of heterogeneous decision information. After that, a heterogeneous multiple attribute decision making problem is modelled by using belief distributions and distributed preference relations simultaneously. TODIM method is then introduced to aggregate the heterogeneous decision making information. Hereinto, the individual dominance degrees of two alternatives with belief distributions and distributed preference relations are defined respectively to generate the overall dominance degree of each alternative. The higher the overall dominance degree of each alternative is, the better the alternative will be. By considering the loss aversion of decision makers, a parameter is designed in TODIM method to portray the loss aversion. When the decision maker has different risk attitude, the parameter will have the different values. According to the idea of alternative reliability, three situations where the decision maker may have the three different risk attitudes are considered to construct two optimization models to determine the rational parameter of TODIM method. Then, a heterogeneous decision making solution will be generated. The process of the heterogeneous evidential reasoning decision making method is further demonstrated.
    The proposed method is applied to solve the problem with selecting appropriate members for the aerospace research and development team in an academy of aerospace technology to verify its effectiveness and applicability. The decision matrix including belief distributions on two attributes and distributed preference relations on four attributes is constructed. By using the proposed method, the overall dominance degree of each alternative is calculated to select four members to build a new aerospace research and development team. In the future study, the proposed method will be applied to solve multiple attribute group decision making problems with heterogeneous information.
    Research on Dynamic Emergency Surgical Scheduling Algorithm Considering Dual Deterioration Effects
    LI Zhi, YAN Jiaqi, TAN Deqin
    2024, 33(10):  95-102.  DOI: 10.12005/orms.2024.0325
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    Emergency surgical scheduling is an important measure to improve operative efficiency and save lives after emergent public events. For instance, since the late of 2019, COVID-19 has swept the world. As an epidemic disaster, COVID-19 has produced a serious impact on over 100 countries and nearly 657 million people have been infected worldwide. In 2021, Haiti suffered a 7.3-magnitude earthquake. At least 2248 people were dead, 329 missing and 12268 injured. To deal with emergent public events, most scholars have focused on emergency monitoring and post-traumatic stress disorder, PTSD. Few scholars pay attention to improving the emergency rescue ability of hospitals for injured people. Patients should receive surgeries as soon as possible after an emergent public event, but the allocation is a complex issue. Centralized coordination is a prerequisite to promote the rescue efficiency, so as to match the limited medical resources with the demands of emergency surgery. Additionally, the resource involved in operating rooms (ORs) accounts for more than 40% of the total resources of the hospital, and surgeries contribute to a substantial portion of hospital revenue and healthcare systems. Therefore, the feasible surgical scheduling for OR-related resource is conducive to enhancing the ability of hospitals' rapid response to emergent public events.
    Surgical scheduling with deterioration is a derivative study of the job-shop scheduling problem based on deterioration effect. Some scholars consider the deterioration effect in a flexible job-shop scheduling model. They express the deterioration effect as a linear increasing relationship between the actual processing time and starting processing time of the job. So far, the deterioration effect has been studied in scheduling problems, but the existing literature has mostly focused on the single deterioration effect in job-shop scheduling. It is rare to consider deterioration effects of both patients and surgeons at the same time when studying the dynamic emergency surgical scheduling problem. Generally, the emergency surgical procedure can be divided into preoperative, intraoperative and postoperative stages. In this paper, the dual deteriorating effects of prolonged patient non-treatment and prolonged surgeon work hours, as well as the characteristics of emergency insertion of critical patients, are considered in emergency surgical scheduling. Based on this, a multi-objective dynamic emergency surgical scheduling (MODESSP) model is established with the aim of minimizing the maximum completion time of surgical operations and mean operation time. An improved multi-objective slime mould algorithm (IMOSMA) is designed to solve the MODESSP problem. Furthermore, the random parameter adaptive adjustment and Tent chaotic mapping are introduced to enhance the global optimization search ability of the solution space.
    This study has certain application value for hospital emergency surgical scheduling, which is embodied in two aspects. (1)The traditional surgical scheduling problem does not consider the influence of two-sided relationship between surgeons and patients. In this study, a MODESSP model is established for the first time by comprehensively considering the dual deterioration effects and emergency insertion of critical patients. (2)The proposed MODESSP model pays more attention to the surgeon and patient experiences and the impact of dynamic events on surgical scheduling, which can deeply portray the actual dynamic emergency surgical scheduling in hospitals. (3)The optimal surgical scheduling scheme can help hospital managers to balance the goals of surgery time, workloads of medical staff and OR simultaneously in the healthcare system, thereby improving surgical efficiency and medical resource utilization. In practical application, based on the improvement idea of IMOSMA, a more efficient surgical scheduling system can be designed to increase the efficiency of surgical scheduling in hospitals and to promote the construction of “people-oriented” humanized modern hospital.
    Model and Algorithm Research on Solving a Truckload Pickup and Delivery Routing Problem Considering Order Selection Restriction
    ZHANG Hui, HUANG Min, WU Yinghui, FU Yaping, WANG Xingwei
    2024, 33(10):  103-109.  DOI: 10.12005/orms.2024.0326
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    Due to the convenience of the “door-to-door” service provided by trucks, full truckload transportation services, such as container truck transportation, have become quite common. Faced with fluctuating demand, transportation companies typically maintain a small fleet of their own vehicles on a regular basis and outsource some orders during peak demand periods to reduce costs. However, outsourcing can lead to a loss of control over transportation organization and service quality. Consequently, when deciding to outsource orders, transportation companies often consider certain very important orders that should not be outsourced. The decision-making problem for full truckload transportation restricting some orders to be outsourced requires solving a full truckload pickup and delivery routing problem with order selection restriction (FTPDRP-OSR), which is complex. Existing models and algorithms find it challenging to directly address this problem.
    To overcome the above research gap, this paper establishes an arc-based mixed integer linear programming model and a set-partitioning binary programming model for the FTPDRP-OSR, respectively. The properties of the binary programming model are analyzed, reducing the number of decision variables. Since the problem at hand is an extension of the multiple travelling salesman problem, which is a NP hard problem, by directly using a mixed integer programming solver, it will be difficult to obtain satisfactory solutions within a given time period when the order scale is large. Therefore, a column-generation-based labeling dynamic programming algorithm and a branch-and-price algorithm are designed. In both algorithms, solutions generated by a time-window partitioning approximation algorithm serve as initial solutions; labels and dominance rules are customized for the order selection restriction; the branching strategy in the branch-and-price algorithm adopts the most infeasible branching strategy, prioritizing variables with fractional parts closest to 0.5 for branching.
    To verify the effectiveness of the proposed model and algorithms, numerical experiments are designed for randomly generated instances. The results of the numerical experiments indicate that the branch-and-price algorithm can obtain exact solutions for small-scale instances, albeit taking more time than directly solving with a mixed integer programming solver (CPLEX). However, in large-scale instances, the column-generation-based label dynamic programming algorithm performs better than directly solving with CPLEX. Within an hour ofsolving time for large-scale instances, the gap between the upper and lower bounds for the former is 0.02%, compared to 6.48% for the latter, and the average optimal solution obtained by the former reduces by 1.46% compared to the best solution obtained by the latter.
    This paper addresses the single-depot scenario of the FTPDRP-OSR. In reality, many transportation companies operate with multiple depots. Considering the FTPDRP-OSR with multiple depots more closely reflects real-world scenarios and has greater practical significance. However, when considering the multi-depot FTPDRP-OSR, the problem scale and the dimension of decision variables increase significantly, making the solution more challenging. In the future, the proposed algorithms will be extended to the multi-depot scenario of FTPDRP-OSR. By employing a decomposition strategy, the multi-depot scenario can be transformed into multiple single-depot scenarios for solving. Moreover, in practice, transportation and service times of trucks often exhibit randomness, while this paper only considers deterministic cases. Exploring the FTPDRP-OSR with stochastic times presents another research direction.
    Coordinating Scheduling of Next-generation and Traditional Quay Cranes
    ZHU Qihui, MA Xiaole, ZHANG Guiqing, CHENG Yongxi
    2024, 33(10):  110-116.  DOI: 10.12005/orms.2024.0327
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    The modern logistics sector heavily depends on maritime transportation. Ports are key hubs connecting sea and land, and with the boom of international transoceanic trade, a variety of real-world issues in managing and operating ports have arisen and been extensively studied by experts from the operations research and optimization community. In order to achieve maximum profit, port managers strive to complete the loading and unloading of containers for the vessels within the shortest possible time, and a critical factor affecting the loading and unloading time of vessels is the arrangement and scheduling of quay cranes, which is referred to as the quay crane scheduling problem (QCSP) and has received intensive studies in the literature.
    Due to the advancement of international trade integration, the volume of commodity transportation has grown enormously, and an increasing number of larger and larger ships are being used in maritime transportation. If container terminals are unable to shorten the service time, long dwell time of ships in port will result in tremendous financial losses. Two counter measures are often used to reduce such a cost, one is to keep purchasing new cranes to work on the quay, and the other is to extend the length of the berth. All along, one container is operated at a time because a quay crane only has one trolley. Recently, this restriction has been lifted with the coming of next-generation quay cranes. Up to four containers can be operated simultaneously by a next-generation quay crane. It has two parallel girders and each girder has two lifting trolleys. The average service time is anticipated to be reduced by roughly 65% by using next-generation quay cranes compared to using traditional ones. The handling capacity of the port terminal side can thus be greatly enhanced, as well the rate of vessel turnover.
    The new generation of cranes has a wide range of benefits in addition to increased processing efficiency. To name a few, their energy efficiency increases, emissions decrease, life cycle is longer, and repair and maintenance costs are lower. However, to meet the operating criteria for the next-generation quay cranes, the terminal infrastructure must also be rebuilt, which is expensive. So, the associated cost should be taken into account. Hence, during the transitional period, traditional quay cranes will continue to serve ships, alongside with the new coming next-generation quay cranes.
    Due to the NP-hardness of the problem, in this paper, the coordinating scheduling of traditional and next-generation quay cranes is modeled as an integer programming problem, taking into account both non-crossing constraints and safety clearance constraints. However, even for moderate size problems, the computation time required to obtain accurate solutions is usually intolerable by using commercial solvers such as Gurobi. To this end, we propose a two-stage solution approach. In the first stage, an initial solution is obtained by applying a “move-forward” approach, which is a heuristic of combinatorial nature, and then in the second stage, with an integer linear programming model for the problem proposed by the initial solution obtained from the “move-forward” heuristic and a branch and price approach, the optimal scheduling is obtained.
    More specifically, in the first stage we present a container allocation technique for two trolleys in a bay, based on which a “move-forward” heuristic is proposed to produce an initial solution. Although the “move-forward” heuristic quickly obtains a good first result, the solution is not always optimal. In the second stage, we reformulate the problem as a set cover model, and a branch and price technique with column generation is employed to solve the model. According to the numerical experiments, the restricted master problem can be quickly solved by using commercial solvers such as Gurobi. After each node finishes its pricing loop, it is solved as an integer linear programming problem. The value is utilized as an upper bound for the branching node to speed up the algorithm.
    The numerical experiments show that our solution approach is efficient, effective and robust. The branch and price algorithm completes all test cases in less than 5 seconds, while Gurobi in general requires much longer computation time. Also, the “move-forward” heuristic is very helpful for finding a good upper bound for the second stage, which significantly reduces the problem size and speeds up the solution approach. Furthermore, according to the numerical results, the branch and price algorithm is insensitive both to the number of traditional and next-generation quay cranes and to the safety clearance parameter. The findings of this study can serve as a guideline for coordinating scheduling of traditional and next-generation quay cranes at port.
    The purchase of next-generation quay cranes requires significant funding for infrastructure preparation, which may outweigh the advantages of reducing service time for utilizing next-generation quay cranes. To make our work more relevant, a careful analysis of the return from investment is required in the follow-up study.
    Application Research
    Research on Referral Reward Marketing Model Design Considering Social Network Structure
    LI He, LU Juan, GUO Feiyu
    2024, 33(10):  117-123.  DOI: 10.12005/orms.2024.0328
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    With the popularity of social media such as Micro-Blog and WeChat, compared with traditional advertising, modern retailers tend to rely on the social referral of existing customers to obtain new ones. The referral reward program is a marketing strategy, by which retailers pay material or non-material rewards to existing customers to stimulate them to send referrals to new customers. Compared with traditional advertising, the program is more targeted and controllable and has lower payment costs. It has become one of the most commonly used marketing models for retailers. When retailers use the program in social networks for marketing, to achieve optimal performance, it is necessary to make unified decisions on reward mode, reward distribution and reward degree on the basis of making full use of social networks. The differentiated social network structure, the complex combination of reward modes with reward distribution types easily lead to retailers' decision-making problems. Optimizing the reward mode, reward distribution and reward degree, fully tapping the potential of social network information dissemination, and designing an efficient referral reward program have become the first problem for retailers when they adopt the program to do marketing. However, we have not been able to find a clear answer from existing research.
    In this paper, the interaction among the social utility, referral cost and social network structure is introduced into the program. The dynamic Stackelberg game model of the retailer, referrer and receiver is constructed to analyze whether the retailer adopts the program and how he optimizes it under the consumers' social referral behavior. Specifically, in this paper, the social network structure, social utility and referral cost are introduced into our model construction, and with the social network structure as the clue, the modes with threshold reward and without it are related. Then, considering the consumer behavior and retailer decision-making in the social network, the consumer referral utility and retailers' revenue management models after purchasing products under different referral reward programs are constructed in this paper. Finally, we make a comparative static analysis of the retailer's optimal decision under different reward modes to explore the reward design (the reward mode, the reward distribution and the reward degree) of the retailer's optimal referral reward program.
    This paper mainly draws the following conclusions different from previous studies. First, when the social utility is high and the referral cost and price are low, the retailer will not need to use the program. Instead, retailers need to optimize it (the reward mode, the reward distribution and the reward degree) based on factors such as social network structure. Second, (1)when the connectivity of social network is high, the reward threshold will have the inducement effect of promoting the referral of existing consumers. Thus, the performance of the retailer with the threshold mode will be better than that without it when the connectivity of social network is high. (2)The reward mode adopted by retailers has a significant impact on the reward distribution and reward degree setting. The retailer only needs to reward the recommender with the threshold reward mode, while he needs to allocate the reward according to the social utility, referral cost and price without it. The reason is that the inducement effect with the threshold reward mode is higher than the economic incentive effect of direct reward to the recipient. In addition, with the threshold reward mode, the retailer's reward degree decreases with an increase in network connectivity, but remains unchanged without it.
    This study hopes to expand and enrich the research on the consumer social referral and referral reward program marketing model, and provide a more comprehensive theoretical guidance for retailers' referral reward program design practice.
    Value-added Service Pricing Strategies of Internet Crowdfunding Platforms in Competitive Environment
    LIU Zhiying, SHENG Jialong
    2024, 33(10):  124-130.  DOI: 10.12005/orms.2024.0329
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    As a consequence of the accelerated technological revolution and industrial transformation, numerous innovative start-ups have emerged in China, forming a growing force that significantly impacts the country's economic development. Due to their unsecured nature, lack of substantial assets, and low returns, start-ups are unable to secure traditional funding like angel funds, venture capital, bank loans. In response, crowdfunding platforms leveraging the Internet to mobilize private funds have evolved into a vital source of finance for start-ups facing financial difficulties. However, as crowdfunding platforms proliferate, the competition among them has become increasingly intense. In 2020, the number of crowdfunding platforms in China decreased monthly and the market concentration of the crowdfunding industry gradually increased. To attract projects and foster user engagement, several crowdfunding platforms have ventured into offering value-added services to project sponsors, often accompanied by increased service fees.
    Existing research predominantly focuses on pricing strategies for value-added services offered by general web platforms, with a notable absence of tailored theories specifically for crowdfunding platforms. Most of China's crowdfunding platforms adopt the AON (All-or-Nothing) model. If the project is not successfully financed, the platform will return all the financing amount to the investors without charging any fees. Unlike online platforms in general, the success rate of projects directly affects the revenue of a crowdfunding platform. Based on the above background, the purpose of this paper is to explore the optimal pricing structure and strategy for value-added services on Internet crowdfunding platforms, and try to answer the following key questions: What factors will affect the pricing of services when an Internet crowdfunding platform provides value-added services? How do these factors affect pricing strategies?
    This paper addresses the research gap in pricing value-added services on crowdfunding platforms by establishing a model grounded on the phenomenon of platform competition in real-world. This model provides a basis for crowdfunding platforms to devise pricing strategies that can help them control costs and enhance profits. Based on the two-sided market theory, this paper constructs a Hotelling optimization model with the aim of profit maximization and uses game-theoretic methods to calculate and analyze the optimal pricing structure and pricing strategy of a crowdfunding platform that is the first to provide value-added services under duopoly competition.
    The results show that: (1)Under appropriate conditions, the duopoly crowdfunding platform should take the lead in providing value-added services, and the platform that takes the lead in providing services can set higher prices and obtain higher profits. When the utility of value-added services is sufficiently large relative to marginal costs, the platform that takes the lead in providing services will take the market advantage. (2)The optimal pricing of the platform is related to the project success rate, cross-network effect, transportation cost, value-added service utility and marginal cost. When the utility of value-added services is sufficiently large relative to marginal costs, the platform that takes the lead in providing services can adopt the highest level of investment. At this time, pricing only needs to consider utility and does not need to focus on costs. (3)As the marginal cost of value-added services increases, the platform that takes the lead in providing value-added services should reduce its investment and pricing, while the rival platform should raise its pricing. With an increase in the utility coefficient of value-added services, the platform that takes the lead in providing services should increase its investment and raise its price, while the rival platform should lower its price. (4)The more significant the cross-network effect on other project initiators generated by the new investors attracted by a project, the lower the pricing of the crowdfunding platform. For projects that attract additional investors, the platform should lower its price. The results provide vital insights and practical guidance for crowdfunding platforms as they formulate value-added service pricing strategies.
    Sentiment-based Time Series Momentum Strategy
    QU Hui, WANG Kaixuan
    2024, 33(10):  131-137.  DOI: 10.12005/orms.2024.0330
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    Momentum effect is one of the most typical market anomalies. The effectiveness of cross-sectional momentum strategies and time series momentum strategies has been verified in many studies. With the development of behavioral finance, the significant impact of investor sentiment on asset pricing and momentum effect has been pointed out in recent studies. Some researchers have improved the cross-sectional momentum strategies and the mean reversion strategies by incorporating investor sentiment, but no studies have attempted to introduce investor sentiment into the construction of time series momentum strategies. Therefore, this paper proposes to construct sentiment-based time series momentum strategies, so as to provide investors with potentially profitable investment opportunities.
    As for the benchmark time series momentum (TSM) strategy, we use the arithmetic averageof historical returns to generate trading signals. Specifically, for each instrument i and month t, we consider whether the excess return over the past J months is positive or negative and go long if positive and short if negative at the end of the month, holding the position for K months. Here J is referred to as the length of the formation period, and K is referred to as the length of the holding period. For each trading strategy with time parameter (J,K), the strategy return during month t is the average return across all “active” portfolios, namely the average return on the portfolios that were constructed last month, the month before (if still held in month t), and so on.
    While constructing our sentiment-based time series momentum (STSM) strategy, we use the Sharp Ratio difference of the benchmark TSM strategy during the high sentiment period and the low sentiment period (ΔSR) to adjust the position longed and shorted in the benchmark TSM strategy. Specifically, in the high sentiment period, if the TSM trading signal is “long”, we should increase the long position by ΔSR; if the TSM trading signal is “short”, we should reduce the short position by ΔSR. In the low sentiment period, if the TSM trading signal is “long”, we should reduce the long position by ΔSR; if the TSM trading signal is “short”, we should increase the short position by ΔSR. The judgment of high and low sentiment periods is based on the lower and higher 30% percentiles.
    The empirical study uses the monthly data of the constituent stocks of the small and medium enterprise (SME) 100 index. After excluding one stock with insufficient data, 99 stocks are employed. The sample period ranges from January 2010 to July 2021, altogether 139 trading months. We form a composite sentiment index from seven market indices, i.e., discount rate of closed-end funds, market trading volume, amount of IPOs, first day earning, number of newly opened accounts, consumer confidence index and market turnover rate, applying the principle component analysis method. Considering the fact that some indices take longer to reveal the same sentiment, we start by estimating the first principal component of the seven indices and their one-month lags. This gives us the first-stage composite sentiment index C14. We then compute the correlation between the first-stage index and the current and lagged values of each of the seven indices, and construct the composite sentiment index C7 from the seven market index variables with higher correlation with the first-stage index, controlling macro-economic effects. The first four principal components are selected so as to explain at least 85% of the variance. Time series plots confirm that the composite sentiment index has similar trend to that of the SME index and leads the SME index to some extent. Applying the VAR model for the composite sentiment index and the SME index reveals that the composite sentiment index has significantly positive impact on future SME index return, supporting our design of the STSM strategy.
    We plot cumulative excess returns for sixty-four common (J,K) combinations, that is, J=1, 3, 6, 9, 12, 24, 36, 48 months, K=1, 3, 6, 9, 12, 24, 36, 48 months, and chose the six (J,K) combinations with superior performance, i.e., (6,3), (6,6), (9,1), (9,3), (9,6) and (12,1), as benchmarks to construct our STSM strategies. Comparing the cumulative excess returns of the STSM strategies with those of the TSM strategies suggests that, the sentiment-based STSM strategies do have much better performance. The hypothesis test results further confirm that the performance gains of the STSM strategies are all significant, and the STSM strategies also have significantly higher return than the buy-and-hold strategy. As for the robustness test, we use different lengths of the investment horizon, the partial least squares method instead of the principal component analysis method for sentiment index synthetization, and the weighted average returns instead of the arithmetic average returns for generating trading signals, respectively, and all get consistent results.
    This study successfully constructs sentiment-based time series momentum strategies, which not only provides tools for investors' asset allocation, but also sheds lights on future quantitative studies. Current composite sentiment index is constructed from market indices, which indirectly reflects all market participants' sentiment. Recent researches suggest that using text data such as stock forum comments and analyst reports can construct indicators that directly reflect the subjective sentiments of different types of investors. Therefore, our future work will explore the application of richer investor sentiment indicators in time series momentum strategies. In addition, we will also explore the effective introduction of richer investor sentiment indicators in commonly used quantitative investment strategies such as cross-sectional momentum strategies and reversal strategies, in order to provide investors with more effective asset allocation tools.
    Developing the Third Pillar Personal Pension Plans to Improve China's Multi-pillar Endowment Insurance System Based on the Perspective of Literature Research
    YAO Haixiang, ZHANG Weixuan
    2024, 33(10):  138-144.  DOI: 10.12005/orms.2024.0331
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    With the improvement of science, technology and economy, the level of modern social medical security and people's material living standards have been greatly improved. The improvement of life quality makes the average life expectancy continue to increase, which leads to an increasingly serious problem with aging population. It intensifies the pressure on the payment of basic pension and affects the sustainability of pension payment in China. How to prevent the increasing aging population crisis, solve the basic pension payment pressure and sustainable problems, and build a pension system suitable for China, has come to attract widespread attention from society. In 1994, the World Bank proposed a “three-pillar” pension system. The first pillar is the basic pension system, the second one is the occupational annuity system, and the third one is the personal pension plan. China's third pillar personal pension plan has just started; the development of tax-deferred commercial pension insurance and life insurance is backward; the product is single; and the plan is lack of reasonable promotion, incentive and supervision measures. Therefore, it is urgent to explore a third pillar personal pension plan suitable for China.
    Based on the existing literature research perspective, we systematically expound the personal pension plan. Firstly, the existing literature mostly conducts theoretical or empirical analysis of the third pillar from a single perspective, but lacks the combination of China's national conditions and consideration of the whole. We fill the gap in the review literature on the personal pension plan and enrich the research on the third pillar. Secondly, we use the research method of combining model and review innovatively. From macro to micro, it elaborates and summarizes the development of personal pension plan at home and abroad, the top-level system design and the feasible promotion method from top to bottom, introduces the asset allocation of personal pension through the form of model and literature. Thirdly, we put forward policy suggestions including the construction of the underlying system of the third pillar, the construction of laws and regulations, and incentive measures. We provide further research direction for the academia. We make suggestions for promoting the development of the personal pension plan, perfecting the multi-pillar pension insurance system in China. According to the literature research of domestic and foreign scholars on the third pillar individual pension plan at present, we find that: (1)The development status of the personal pension plan has been deeply discussed, but there are still some problems in the development of individual pension plans in various countries. (2)The system design and promotion of personal pension schemes are analyzed. In the process of implementation, we need to make joint efforts in an all-round way and give certain preferential tax policies to improve the overall social welfare level. (3)There is a relatively comprehensive study of the asset allocation of personal pensions. The current research perspective can be divided into life cycle perspective, empirical analysis perspective, tax and payment rate perspective, life insurance optimal control perspective and risk management perspective.
    We put forward the following three policy development suggestions for the reference of the government and relevant agencies: (1)Improve the construction of personal pension system to develop the multi-pillar endowment insurance system. The responsibilities of all levels and departments should be allocated reasonably, and the integrated allocation of resources between urban and rural areas should be implemented to ensure the fairness and sustainable development of the personal pension plans. (2)Improve the relevant laws and regulations of personal pension to improve the quality of supervision. Government should distinguish investment criteria between commercial endowment insurance and other financial products clearly, and formulate risk management measures. (3)Improve the incentive measures for personal pension to meet the people's diversified pension needs. The government and relevant financial institutions should strengthen publicity and education, enhance people's understanding of multi-pillar pension insurance in various regions, and launch a variety of pension products according to local conditions.
    We propose three further research directions for scholars and relevant research departments: (1)Research on personal pension family investment decisions from the perspective of heterogeneity. In the future, pension investment decisions can be studied based on life cycle model and dynamic stochastic general equilibrium model for different populations, regions and backgrounds. (2)Research on personal pension portfolio based on machine learning method. Quantitative strategies including machine learning, deep learning and big data technology can not only meet the requirement for the construction of portfolio, but also acutely grasp the market switching signal, effectively reduce subjective choice and improve the performance of personal pension portfolio. (3)Research on personal pension risk management based on significant risk events. China is facing the impact of extreme risk events such as COVID-19, which has slowed down social and economic development. Therefore, the research on the risk management of individual pension also needs to pay attention to the impact of significant risk events.
    Optimal Reinsurance Strategy under the Unified Framework of Competition and Cooperation
    YANG Peng
    2024, 33(10):  145-151.  DOI: 10.12005/orms.2024.0332
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    With the acceleration of the process of global economic integration, the cooperation among multiple countries, firms or individuals has become popular. In insurance market, many insurance companies often cooperate to jointly resist claim risk. Under the cooperation situation, each insurance company should consider both his own benefit and the benefits of others; otherwise, their cooperation will be destroyed. Based on such a reality, n insurance companies should take into account their joint benefits in the cooperation case. Based on this consideration, we establish a cooperation model for many insurance companies.
    In the process of making reinsurance strategy, the insurance and reinsurance company often compete. There are at least three aspects of competition between them. Firstly, they compete in insurance business and reinsurance business. Since the reinsurance company may engage in insurance business, it will compete with the insurance company, and vice versa. Secondly, when signing a reinsurance contract, they have conflicting interests, and both parties want to maximize their own interests. Thirdly, after signing a reinsurance contract, the insurance company does not expect the reinsurance company's income, i.e., the reinsurance premium, to exceed his remaining income, i.e., the total premium minus reinsurance premium. Usually, the insurance company only pays a small amount of reinsurance premium, and then invests the remaining premium in the financial market. Therefore, we quantify the competition between n insurance companies and a reinsurance company by relative performance.
    Based on the cooperation model and competition model, we propose a unified competition and cooperation framework, and consider the corresponding reinsurance problem. The main research goal of each insurance company is to find an optimal time-consistent reinsurance strategy so as to maximize the expected terminal wealth while minimizing the variance of the terminal wealth. By using stochastic calculus technology, a Hamilton-Jacobi-Bellman (HJB) equation and the corresponding verification theorem are established. Furthermore, we derive the explicit optimal reinsurance strategy for the considered reinsurance problem. We also present the optimal reinsurance strategies for three special cases: the case without considering the dependence between insurance businesses, the case without considering the cooperation, and the case without considering the competition. Finally, the influence of the key model parameters on the optimal time-consistent reinsurance strategy is analyzed by numerical experiments.
    Through theoretical analysis and numerical experiments, we have the following new findings: (1)As the number of cooperative insurance companies increases, each insurance company will reduce his retention level of reinsurance. (2)With an increase in competition degree, each insurance company will increase his retention level of reinsurance. (3)With an increase in cooperation degree among n insurance companies, each insurance company will reduce his retention level of reinsurance. (4)With an increase in the dependence among n insurance companies, each insurance company will reduce his retention level of reinsurance. These results can effectively guide insurance companies to make more reasonable reinsurance decisions in the competitive and cooperative environment.
    There are still some issues worthy of study in the future. First of all, it is interesting to apply our general framework and solutions to real insurance problems and to examine the proper selection of model parameters. Secondly, it is worthwhile to consider other forms of interaction among n insurance companies, although this is a very difficult job. Finally, we can also consider other objectives such as the general utility function or the mean-variance criterion with state dependent risk aversion parameter.
    Research on Foreign Exchange European Option Hedging with Transaction Costs in Fractal Market
    LI Zhimin, HOU Tingting, HE Ruibin, CHENG Pengxiang
    2024, 33(10):  152-158.  DOI: 10.12005/orms.2024.0333
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    This article focuses on actual trading situations and integrates multiple incomplete market factors, including the fusion of modified interest rate parity formulas, the use of fractal market assumptions to characterize asset return autocorrelation, and the adoption of discrete hedging methods that consider transaction costs. From the perspective of option sellers, it explores the hedging errors and strategies of foreign exchange European Options, in order to effectively improve risk identification and management capabilities.
    Firstly, based on the fractional Brownian motion assumption of foreign exchange, static and dynamic discrete Delta hedging are conducted using both spot and forward methods, and the value of the discrete hedging portfolio considering transaction costs is derived. Static hedging refers to only conducting Delta hedging once at the beginning of an option transaction. When the expected exchange rate price trend is stable, the static hedging strategy will be easy to operate and effectively save costs. Dynamic hedging strategy is to conduct multiple Delta hedging during the option term. When the expected trend fluctuates, the dynamic strategy can timely track the market situation and flexibly avoid risks.
    Secondly, by integrating the modified interest rate parity formula into the friction coefficient ε, a theoretical hedging error formula is derived. In the fractal market, the friction coefficient in the modified interest rate parity formula is tested by the Monte Carlo simulation of the hedging process. In the fractal market , when considering transaction costs, it still has certain practical reference value for determining the optimal hedging method: when 0<ε<1, the expected return of forward hedging is greater than that of spot hedging; when ε<0, the expected return of spot hedging is greater than that of forward hedging; when ε=0, the two hedging methods are equally effective.
    At the same time, we adjust the hedging frequency by considering the discrete hedging method of transaction costs, and explore the optimal hedging strategy. The empirical evidence shows that asset returns will have strong autocorrelation when the time span is around one month, which may be related to investor sentiment, market expectations, or policies. When the market is volatile, dynamic hedging can adjust the proportion of assets in the portfolio in a timely manner according to market changes, effectively hedging the risks brought by market fluctuations. However, when frequent hedging is required while considering transaction costs, this article empirically suggests that daily hedging can maximize the return on the hedging portfolio.
    Against the backdrop of fluctuating international epidemics and turbulent global layout, the foreign exchange and foreign trade markets have been greatly affected. The options market in our country is still in an emerging stage, and various incomplete factors add pressure to hedging. In order to effectively reduce hedging errors and improve risk management capabilities, it is urgent to focus on the actual situation of the financial market, study foreign exchange option hedging transactions, improve and innovate hedging mechanisms. The transformation of the influencing factors of incomplete markets from qualitative description to quantitative description will be a very practical research point for future options hedging and hedging error issues.
    Study on the Spatial and Temporal Evolution of the Ecological Vulnerability of Cities along the Yangtze River
    WU Hecheng, SHEN Li, LI Jiang
    2024, 33(10):  159-165.  DOI: 10.12005/orms.2024.0334
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    With the acceleration of urbanization in the Yangtze River Basin, the contradiction between resources and the environment is highlighted, and the reduction in ecological and environmental vulnerability has become an important way for cities along the river to achieve high-quality development. The spatial differences in the ecological vulnerability of cities along the river are not conducive to the synergistic development of the Yangtze River Economic Belt. Therefore, a scientific assessment of the ecological vulnerability of cities along the river and exploration of its spatial and temporal evolution patterns, and coping strategies can help the overall high-quality development of cities along the river. Existing literature mostly adopts intuitive horizontal comparison and spatial autocorrelation analysis to study the spatial and temporal clustering characteristics of vulnerability. It is a challenge to further explore the spatial and temporal evolution of vulnerability and quantify the spatial spillover effect of vulnerability.
    In view of this, based on the theoretical analysis framework of vulnerability “exposure-sensitivity-adaptability”, this paper constructs an urban ecological environment vulnerability index system from the dimension of the coupled system of city, society and nature, and utilizes the “layer by layer vertical and horizontal” gearing method, the Kriging interpolation, Kernel density estimation and Markov chain, to systematically investigate the spatial and temporal characteristics and evolution of the distribution of ecological environmental vulnerability of cities along the Yangtze River from 2013 to 2018.
    Based on the analysis results, the following conclusions can be drawn: 1)during the sample period, the ecological environmental vulnerability of cities along the Yangtze River in the upper, middle and lower reaches of the river is characterized by non-equilibrium spatial differentiation, which is stable, active and weakened, respectively; 2)the ecological environmental vulnerability of cities along the Yangtze River as a whole is in a declining trend, and regional differences are the main influencing factors for the expanding trend of vulnerability differences; 3)the vulnerability as a whole is not mobile and has the characteristics of “club convergence” and “clubs convergence”. The overall mobility of vulnerability is not strong and has the characteristics of “club convergence”; 4)spatial factors have a significant impact on the transfer of ecological environment vulnerability, and an effect of “polarization neighborhood stabilization”.
    Based on the above conclusions, this paper suggests: 1)Implementing gradient regional policy instruments. Each region should implement policy instruments according to local conditions to ensure the synergistic development of cities along the river. 2)Promoting the accelerated downgrading of heavily vulnerable cities. Heavily vulnerable cities in the middle and lower reaches of the river should be accelerated and downgraded, so that the ecological vulnerability of the cities along the river will be converged to a lower level as a whole. 3)Strengthening the radiation role of mildly vulnerable cities. On the one hand, we should actively guide the establishment of cooperation platforms between mildly vulnerable cities and neighboring cities; on the other hand, we should build a cross-space complementary system with heavily vulnerable cities to realize a win-win situation for the development of cities along the river and protect the ecological environment.
    Evaluation of Ecological Coordinated Development and Welfare Effect in the Yellow River Basin
    WANG Yiqi, YU Haiyun
    2024, 33(10):  166-171.  DOI: 10.12005/orms.2024.0335
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    The ecological coordinated development of the Yellow River Basin is a scientific path to achieving the ecological protection and high-quality development of the Yellow River Basin. The improvement of the level of ecological coordinated development can effectively narrow the development gap between regions and promote the improvement of people's livelihood. Therefore, it is of great significance to accurately evaluate the level of ecological coordinated development in the Yellow River Basin and discuss the relationship between ecological coordinated development and welfare level to promote ecological protection and high-quality development in the Yellow River Basin.
    The study designs the indicator system of the level of ecological coordinated development, including four subsystems: economic growth, social development, ecological quality and environmental regulation. Then, it measures the level of ecological coordinated development of the Yellow River Basin by building a synergy degree model, including the ecological synergy degree of regional unit systems and the ecological synergy degree of complex systems, combines the classic feasible capacity theory with the “five in one” layout idea to build a measurement the index system suitable for the welfare level of the Yellow River Basin, and also measures the weight of the welfare index of the Yellow River Basin by using the entropy weight method. Moreover, it discusses the impact of ecological synergy on the welfare level of the Yellow River Basin and its regional heterogeneity.
    The study finds that: First, the level of ecological coordinated development of cities in the Yellow River Basin is low, which means that the level of ecological coordinated development in all regions of the Yellow River Basin is poor, and the level of ecological coordinated development in all regions leaves great room for improvement. In addition, some cities have shown a downward trend in the level of ecological coordinated development, which indicates that the contradiction between the social and economic development of these cities and the ecological environment protection is more prominent. It is urgent to take relevant measures to improve the synergy of various subsystems and promote the coordinated development of the region. Second, the welfare level of the upper, middle and lower reaches of the Yellow River Basin and the whole basin has shown a fluctuating upward trend, and the welfare level of the lower reaches has always been higher than that of the upper and middle reaches. The welfare gap between the three subsystems is obvious, which is in line with the current situation of unbalanced development of the river basin in China and the large gap between regional economic development levels, and which also confirms that the level of coordinated development between the upper, middle and lower reaches of the Yellow River Basin needs to be improved. Third, the ecological synergy degree of the Yellow River Basin has a positive effect on its welfare level, and presents different marginal effects between the upper, middle and lower reaches. The improvement of ecological synergy in the Yellow River Basin will gradually narrow the development gap between the upper, middle and lower reaches, effectively promote the improvement of people's livelihood in the Yellow River Basin, and promote the high-quality development of the Yellow River Basin. According to the research conclusions, the following suggestions are put forward: Strengthen the top-level strategic design of the Yellow River Basin, build a governance system for ecological coordinated development of the Yellow River Basin, strengthen the “five in one” welfare coordinated development, adhere to the development concept of ecological priority, explore the green development path of the Yellow River Basin, and promote the ecological environment protection of the Yellow River Basin.
    Objective Correction Method and Verification Analysis of Subjective Data of Group Evaluation
    ZHOU Ying, YI Pingtao, LI Weiwei
    2024, 33(10):  172-178.  DOI: 10.12005/orms.2024.0336
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    Group evaluation is an important part of improving the scientific nature of decision-making and has a wide application to many fields at home and abroad. Whether the initial subjective evaluation data provided by group evaluators, such as the evaluation indicator value and the evaluation indicator weight value, is close to the true value is an essential factor in determining the quality of group evaluation. Therefore, from the perspective of some rational differences in the subjective data provided by group evaluators in group evaluation, this paper proposes an objective correction method to reduce the rational differences in group subjective evaluation data.
    It is assumed that the evaluation data provided by the group evaluators has been rationally analyzed. The data does not contain evaluator preference information, and the existing differences are only caused by differences in the background, experience, knowledge, etc. of the group evaluators. The research method is as follows. Firstly, based on the idea of removing redundant data by factor analysis, this paper defines the connotation of the public factor of the true value of subjective evaluation data, and constructs an objective correction model. The application example shows that there are some differences and correlations between the method in this paper and the traditional one. Secondly, to illustrate the validity of the above model, the R language programming software is used to randomly generate virtual real values and test the model's validity. The stochastic simulation method is used to calculate the difference of superiority, and the different standard deviation of the superiority of the proposed method compared with the traditional one. Finally, considering that there are generally differences in the scenarios of actual group evaluation problems, in order to facilitate the evaluation developers to grasp the degree of the impact of evaluation parameters on the superiority degree at the beginning of the evaluation period, four categories of scenarios that can lead to changes in the superiority degree of the objective correction method are summarized based on the above steps. The four types of scenarios are: the scenario where the number of subjective evaluation data changes, the scenario where the number of group evaluators changes, the scenario where the true value interval changes, and the scenario where the rating error changes. Furthermore, the influence of scenario change in model parameters on the method's superiority and value superiority are analyzed systematically. It is found that the difference superiority and difference standard deviation superiority of this method are higher than the traditional one in each scenario.
    The research results show that: (1)The method in this paper can remove redundant information contained in evaluation data to a certain extent, ameliorate the accuracy of evaluation data, reduce the cost of subjective method optimization data consumption, and improve evaluation efficiency. (2)As the amount of evaluation data increases or the difference in the true value of the initial estimate increases, the superiority data of this method increases. When the number of group evaluators increases or opinions become more dispersed, the superiority of this method will decrease. (3)The simulation test proves that this method has certain advantages over the traditional one. The superiority of this method is still high in different scenarios. This method has certain effectiveness and stability. In the future, we will conduct an in-depth research on improving the quality of group subjective evaluation data (parameter interaction, preference integration), thereby further improving the ability of this method for practical applications.
    Online Review Service Strategy of Offline Retailer with Spillover Effect
    WANG Peng, WANG Yaoyu, ZHANG Zhijian
    2024, 33(10):  179-185.  DOI: 10.12005/orms.2024.0337
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    Online review can relieve consumers of concerns about product fit, thus many offline retailers try to introduce the online review service, which costs a lot for firms. Moreover, in the context of offline and online channel retailing, the spillover effect of online channels has an important influence on the channel competition. Spillover effect refers to the fact that for every unit sold online, the sales volume in offline channel changes. In particular, a positive (negative) spillover effect indicates that the sales volume of online channel increases(decreases) the demand of offline channel. Therefore, the offline retailer has a trade-off between product revenue and service cost when introducing online review service.
    Motivated by the above business practices, we study whether the offline retailer provides online review service at the brick-and-mortar store and the influence of the spillover effect on equilibrium results. According to different spillover effect cases, i.e., non-spillover effect (N) and spillover effect (S), and online review service strategies in offline channel, i.e., non-online review service (N) and online review service (R), we develop four different Stackelberg game models in a dual-channel supply chain consisting of one online retailer and one offline retailer. Thus, there are four models: NN, NR, SN, SR, respectively. Then, we obtain equilibrium results in different models and discuss the impact of equilibrium strategies and spillover effect on optimal decisions and profits. Furthermore, we verify how the effect of critical factors has on equilibrium strategy.
    The results reveal that (1)the equilibrium introduction strategy of online review service depends on consumers' preference for positive reviews and spillover effect. When consumers' preference is high and the negative spillover effect is salient, the online review service will achieve a win-win result between the two retailers, whereas the optimal online review service level and offline retail price may be lower. However, the prominent difference in channel information effectiveness makes both retailers better off. As the positive spillover effect is more salient, the motivation that the offline retailer provides review service declines, and the market demand and retail price in both channels increase. (2)Without online review service at the offline store, the consumers' preference for positive comments would hurt the offline retailer but benefit the online retailer, whereas the result is opposite in the presence of online review service. That is, with online review service at the brick-and-mortar store, there are lower online retail price and fierce channel competition. Thus, the online retailer may be worse off when the positive spillover effect is low. Specially, if the offline retailer does not provide the online review service, the retail price of the two products is directly proportional to the market demand. (3)The interaction between spillover effect and consumer preference for positive reviews affects retail price and market demand. In the presence of online review service, when the consumer preference for positive reviews is low, the offline retailer will set higher retail price, and positive spillover effect will make the market demand of offline channel worse off. By contrast, when the consumer preference is high, even though the retail price at the brick-and-mortar store is high and the price at the online store is low, more consumers will prefer to experience goods and purchase them from offline channel. (4)If the product popularity degree is high, the offline retailer will improve online review service level to expand market demand. However, as the accuracy degree of online review or the unit misfit cost increases, the retail price and profit of both retailers also increase.
    Research on the Selection of Rebate Promotion Mode of Platform Merchant
    LIN Qiang, SHAN Zhenjie, HUANG Hailing, FENG Jingming
    2024, 33(10):  186-192.  DOI: 10.12005/orms.2024.0338
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    With the intensifying competition of online retail and the rapid development of e-commerce industry, rebate promotion has become an effective way for online retailers to attract consumers and enhance their competitiveness. Rebate promotion refers to the fact that when consumers purchase specified commodities from the merchant on the e-commerce platform or the rebate website, the merchant or the rebate website will give certain rebates to them according to the actual sales of the product in the form of cash, points, coupons, etc. Among them, cash rebates and point rebates are the most common two kinds of rebate promotion modes. Merchants can partner with third-party rebate platforms or websites to provide cash rebates to consumers by paying a certain commission. In addition, many large e-commerce platforms provide point rebates to consumers, and merchants can pay a certain percentage of sales share to participate in the point rebate on the e-commerce platform. Compared with other sales platforms or channels, large-scale e-commerce platforms have better reputation and quality assurance, so sellers selling products on large-scale e-commerce platforms have additional brand effect. However, compared with cash rebates, consumers have a certain degree of virtual awareness of point rebates. Meanwhile, compared with the traditional coupons, discounts and other immediate offers, cash rebate promotion has the characteristics of delayed cashing, that is, consumers need to complete the purchase, confirm the receipt of goods through application, certification or other ways to obtain rebates. As a result, consumers may eventually fail to redeem the rebate for various reasons such as forgetting, troublesome operation procedures, inconsistency between the effectiveness of the product purchased and the rebate redeemed, etc., which brings “arbitrage” opportunities for merchants and platforms. Therefore, how do different rebate models affect consumer utility and demand? How to determine the optimal rebate model selection strategy?
    In order to explore the above problems, based on the consumer utility theory, we first consider the different effects of point rebates and cash rebates on consumers' utility, and construct the utility model of consumers under the two rebate modes. Then we set up a game system composed of the merchant, the e-commerce platform and the third-party rebate platform, and study the merchant's pricing decisions and the platform's rebate decisions when the merchant participates in point rebate and cash rebates respectively. Finally, we obtain the merchant's rebate promotion strategy and discuss the influence of relevant factors on the optimal decisions of the merchant and the platform. Our research finds that: (1)When the merchant chooses point rebates, its optimal pricing and profits increase with an increase in brand effect factor and consumers' virtual perception factor of point rebate, and brand effect factor has a greater impact. (2)When the sales sharing ratio of the e-commerce platform is small, an increase in consumers' virtual perception of points damages the profits of the e-commerce platform due to rebates. (3)When the merchant chooses cash rebates, its optimal pricing and optimal profit increase with an increase in the commission paid to the third-party rebate platform, and decrease with an increase in consumers' redemption rate for cash rebates. (4)When the commission of the third-party rebate platform is small, the profits of the third-party rebate platform will increase with an increase in the rebate redemption rate, whereas the profits of the third-party rebate platform will decrease with an increase in the rebate redemption rate. (5) The merchant will choose the point rebates only when the cash rebate rate of consumers is large and the sales sharing ratio with the e-commerce platform is small; otherwise, they will choose the cash rebates. Finally, the above conclusions are verified by numerical examples.
    Although the above research has obtained some important and meaningful conclusions, there may be the following aspects to be further discussed and studied. First of all, we consider the rebate strategy of the merchant within a single cycle. However, in reality, the promotion rebate of enterprises to consumers is often a multi-cycle or even discontinuous commercial activity. Therefore, merchants' rebate promotion strategies under multiple cycles are worth exploring. In addition, we only consider the scenario of a single merchant, while in reality, there will be coexistence and competition among multiple merchants, multiple e-commerce platforms and multiple third-party rebate platforms. The competition and cooperation mechanism among decision-makers are also a possible research direction in the future.
    Modeling and Simulation of Mixed Flow of CV and MV in the Contraflow Left-turn Lane at Signalized Intersections
    CHEN Qun, DU Mengxiao
    2024, 33(10):  193-200.  DOI: 10.12005/orms.2024.0339
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    In order to improve the traffic efficiency of left-turn traffic flow, some Chinese cities, such as Handan, Shenzhen, Jinan and Changsha, have adopted a non-traditional way of organizing left-turn traffic flow at some intersections: contraflow left-turn lane. The basic idea of contraflow left-turn lane is to set a section of the adjacent opposite lane close to the stop line as a left-turning reverse variable lane at the intersection with a left-turning lane and a left-turning phase. Under certain signal and safety conditions, left-turning vehicles can enter the lane in advance and wait for release. As a traffic organization mode that can effectively improve the traffic efficiency of left-turning traffic flow, in the face of increasing traffic pressure, the contraflow left-turn lane will be adopted by more and more intersections. In addition, the Cooperative Adaptive Cruise Control system (CACC) developed to solve a series of traffic problems has been in the experimental stage. At present and for a long time to come, there is and will be a mix of conventional manually driven vehicles (MV) and CACC equipped vehicles (CV) on the road.
    In this context, in order to provide some theoretical reference for the promotion process of the contraflow left-turn lane, this paper establishes a cellular automata model for the mixed flow of CV and MV under the traffic organization mode, and studies the operation characteristics of the mixed flow in the contraflow left-turn lane scenario. The mature MCD model is adopted for the movement rules of MV. The movement rules of CV are adapted from the MCD model according to their characteristics different from MV (they are always sensitive to external dynamics, can communicate with each other, and adjust the following strategy according to the type of vehicle ahead, etc.). The key point of the model is to solve the problem of whether CV enter the contraflow left-turn lane when driving to the open area. The decision to enter the contraflow left-turn lane depends on whether delays are reduced so that vehicles can pass earlier. The challenge is to compile an algorithm for the CACC so that it can estimate as accurately as possible the passage time in both entering and non-entering cases. In order to establish rules for vehicles entering the contraflow left-turn lane, we consider location conditions, signal conditions, safety conditions and vehicle types. CV decide whether to advise drivers to enter the opposite lane based on the calculated passage time for both conditions. The passage time is affected by the number and state of vehicles ahead. The situation ahead can be divided into three categories: no vehicles, only stationary queuing vehicles and moving vehicles. These three categories require different passage time calculation methods.
    We have written the model into MATLAB software for a lot of simulation and analysis, with the purpose of studying the impact of market penetration of CV on the left-turn traffic. The results show that, with a gradual increase in CV market penetration, the total passing volume of the three left-turn lanes increases slowly, and the passing volume of pure CACC vehicles increases by 18.5% compared with that of pure MV vehicles, indicating that the CACC can improve the vehicle passing efficiency and increase the flow. The passing volume of the two traditional left-turn lanes increases gradually with the market penetration of CV. The left traditional left-turn lane has slightly less traffic than the conventional lane on the right, because U-turn vehicles have to wait in the left lane for the right time to U-turn. The passing volume of the contraflow left-turn lane gradually decreases, that is to say, fewer and fewer vehicles need to enter this lane. It should be due to the improvement of the efficiency of the traditional lane and the reduction in the demand for vehicles to enter the contraflow left-turn lane. Moreover, with an increase in CV market penetration, the traffic volume of U-turn vehicle increases gradually. In short, the CACC system can improve the traffic efficiency of left-turn vehicles.
    Residual Neural Collaborative Filtering Recommendation Model Based on Attention Mechanism
    WANG Yong, LI Xingjian, DENG Jiangzhou
    2024, 33(10):  201-208.  DOI: 10.12005/orms.2024.0340
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    With the development of Internet technology, online users usually need to spend a lot of time and effort searching the content they are interested in from the huge amount of information, so the problem with information overload arises. As the most simple and efficient information filtering technique, recommender systems (RS) can fully analyze the previous preference behaviors of users and build recommendation models to predict user preferences, and recommend items most likely to be of interest to active users, which greatly improves user satisfaction and effectively alleviates the information overload problem. Especially, recommendation models based on deep learning (DL) show good application potential owing to making full use of the low-order and high-order features contained in the data. However, DL-based recommendation models are prone to the problem with gradient disappearance when capturing the high-order features because of data sparseness and user differentiation. Meanwhile, to the best of our knowledge, few studies consider personalized user preferences when integrating the high-order and low-order features.
    To address the above issues, this paper introduces the concept of residual into a DL-based recommendation model and proposes a residual neural collaborative filtering model integrating attention mechanism. Firstly, our model adopts a multi-layer neural network to effectively extract the high-order features between users and items; and a dense residual connection is used to transfer the low-order features to the hidden layer at the back end of the network, which can avoid the information loss caused by the layer-by-layer transmission of information in the traditional multi-layer perceptron (MLP). Subsequently, in consideration of the personalized recommendation needs of different users, we use an attention mechanism to adaptively integrate the low-order and high-order features to generate a set of feature vectors that can better express the preferences of different users. Finally, the preference ratings for all items are evaluated according to the feature vectors, and selecting Top-K items is recommended to target users through a sorting method.
    To validate the effectiveness of the proposed model, three public datasets with different sparse levels are used for the experiments. And, four evaluation metrics, namely Precision, Recall, F1 value, and NDCG, are used to test the performance of our model. Firstly, we design ablation experiments to illustrate the advantages of the used residual channel and attention mechanism. The experimental results show that our model achieves the best results among them, which indicates that both the residual channel and attention mechanism can better capture the user interest points and improve the recommendation accuracy of the model. Then, we compare four representative methods, called MF, NCF, AFN, and Wide & Deep, to further verify the effectiveness of the proposed model. The results show that our model has the better performances compared with the comparison methods in terms of various evaluation metrics on all datasets. Compared with the closest competitor, Wide & Deep, the performance of our model will increase by at least 5% and 2.6% when the length of recommendation list is fixed to 10 in the metrics F1 value and NDCG, respectively. Thus, the proposed model effectively improves the quality of RSs and has good application value.
    The main limitation of our model in this paper is that it only utilizes implicit feedback information to predict user preferences, while ignoring the influence of explicit feedback information, e.g., ratings, reviews, etc., on the degree of user preferences, making this model unable to take into account the consistency and reliability of user purchase intentions and interest preferences. Therefore, future work can be done in two aspects. On the one hand, we can effectively integrate the two types of information to fully capture the common features of users' real preferences to enhance the prediction ability and recommendation reliability of the proposed model. On the other hand, user's demands for diversity should be considered to balance the relationship between accuracy and diversity.
    Management Science
    Political Risk Perception from Dual Reference Points and the Belt and Road Green Investment of Enterprises
    TANG Chenxi, DU Xiaojun, ZHANG Zheng, QI Qiao
    2024, 33(10):  209-215.  DOI: 10.12005/orms.2024.0341
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    Green investment is in line with the common strategic needs of Belt and Road countries. However, due to the long construction period and high sunk costs, multinational enterprises' green investment projects are particularly sensitive to Belt and Road countries' political risk. The political risk may originate from the instability of internal political elements in the host country or extraterritorial intervention by major powers.
    This study explores the relationship between the perception of host and extraterritorial intervention political risks, and the green investment location choice of Chinese enterprises in Belt and Road countries under the influence of internal and external reference points. Green investment activities launched by Chinese-listed enterprises from 2013 to 2019 are used as samples. First, the initial overseas investment data of Chinese enterprises are obtained from the BvD Orbis Crossborder Investment Database. Then, we match the data with the A-share listed companies of the Shanghai and Shenzhen Stock Exchanges. Further, from the annual report text disclosed by the listed companies, we mine the data on the scope of multinational enterprises' overseas business. The annual report information of listed companies can be mutually verified with relevant information on investment events in the BvD database, and some missing or incorrect information can be supplemented and corrected. According to the 2019 edition of Green Industry Guidance Catalogue, the green investment of Chinese enterprises in Belt and Road countries includes six main aspects: energy conservation and environmental protection, clean production, clean energy, ecological environment industries, green upgrading of infrastructure, and green services. The logit approach is used to estimate the impact of perceived political risk on enterprises' investment decisions in Belt and Road countries.
    The study finds that, as an internal reference point, the stronger the political risk management capability of an enterprise, the weaker the perception of host political risk. Therefore, the political risk management capability of an enterprise can weak the negative impact of host political risk on the green investment of Chinese enterprises in Belt and Road countries. With an increase in extraterritorial intervention, as an external reference point, a strong perception of extraterritorial intervention political risk reduces Chinese enterprises' preference for green investment in Belt and Road countries. Extraterritorial intervention political risk weakens the moderating effect of enterprises' political risk management capability. Theoretically, this research extends the understanding of the relationship between the host political environment and enterprises' overseas location choice. Unlike previous studies focusing on the macro characteristics of the host political environment, this study takes the political risk perceived by enterprises as the basis of investment location decisions based on the reference point theory. The internal reference point is the political risk management ability of enterprises, and the external reference point is the extraterritorial intervention by major powers. Empirically, these findings are significant for Belt and Road green investment location decisions of Chinese enterprises. Based on the concept of green development, we select the Belt and Road green investment of Chinese enterprises as the research object, focus on the political risks they face, and construct a sample of green investment at the micro-enterprise level by mining the annual reports of listed companies. The research conclusions have practical significance for multinational enterprises in choosing green investment locations and promoting the construction of the Green Silk Road.
    This study proposes internal and external reference points for Chinese enterprises to perceive political risks in specific host countries when making green investments along Belt and Road countries and conducts empirical tests. However, multinational enterprises' location decisions for foreign investment, especially for green investment, face a complex international environment and may have other reference points and complex interactions between multiple reference points. Thus, this research direction is worth exploring.
    Long-term Prediction of Truck Turn Time in the Container Terminal Based on BO-XGBoost-Tree
    LI Na, WANG Pingyao, YANG Huiyun, SHENG Haotian, JIN Zhihong
    2024, 33(10):  216-223.  DOI: 10.12005/orms.2024.0342
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    A truck's turn time in a port is from the period when it enters the gate, with all loading and unloading tasks completed in the designated blocks, to the period when the truck exits the gate. Inland transit and container terminals both rely heavily on trucks. A precise long-term forecast of the average turn time of the truck can help the truck company or logistics provider plan their fleet of vehicles to avoid arriving at peak time, which not only cuts down on turn time in the truck port but also speeds up the turnover rate for collection and distribution. It can also improve the effectiveness of truck dispatching and lower overall business costs. The following points are the primary contributions of this paper: (1)This paper establishes a prediction model for the following 24 hours of truck turn time, different from short-term prediction, which gives truck companies a foundation to improve scheduling. (2)To accomplish accurate prediction of large-scale data, the best combination of hyperparameters is found based on XGBoost Tree (eXtreme Gradient Boosting-decision Tree) and Bayesian optimization (BO). The benefits of this model are examined from the theoretical principles and data findings viewpoints. (3)The forecast is more accurate because of input features such as internal workload, service types, and historical turn time.
    Firstly, this paper proposes a long-term prediction method for truck turn time, based on the XGBoost-Tree. To speed up the convergence of training, Bayesian optimization is used to search the global optimized combination of hyperparameters. Grid search is a time-consuming method for finding combined parameters. The search effect of Bayesian optimization is quite similar to grid search, however, it has a far higher search efficiency. While random search is quick, its effectiveness is inferior to that of Bayesian optimization.
    Secondly, this paper makes use of approximately 5.797 million records of pertinent operation data from a Shenzhen port from September 1, 2018, to August 31, 2019. It provides the relevant ships' arrival, berthing, and departure times as well as the external truck's entrance, completion, and departure times, service types, and container classification. New features, which have not been used in previous papers, are added to the XGBoost-Tree to predict the turn time of t hour. They are truck turn time in (t-24) hour, service type, and internal workload in the hour. In contrast to a short-term forecast, which predicts the turn time of the following period, a long-term forecast creates a prediction model for the turn time of the following 24 hours, which matches the schedule horizon of the truck company. Additionally, it is found that the 24-hour turn time prediction relates to the autoregressive curve of turn time significantly. The turn time of various operation types each has its unique characteristics. The turn time histogram of the four different operation types reveals that the external truck of the dual tasks has the longest turn time because it involves unloading and loading in two separate blocks. Besides, the full containers for import will encounter the inevitable turnover operation, so the turn time is also lengthy. The internal workload in the port is a significant factor that influences the turn time of the trucks. It can be seen from the scatter chart of the internal workload and average turn time of trucks. This is because the trucks must wait in line when the operation equipment is busy.
    Thirdly, the results show that XGBoost-Tree outperforms XGBoost-Linear, Random Forest, Support Vector Regression, Recurrent Neural Network, and Long-Short Term Memory, with an improved accuracy rate by 7.0% (Empty Container for Import), 0.8% (Full Container for Import), 13.44% (Full Container for Export) and 9.8% (Dual-Tasks). The statistical approach is also contrasted with the model in this work. According to the statistical approach, there is a linear or binary relation between the turn time and the truck's arrival. The comparative analysis demonstrates that the machine learning approach has a greater level of fitting accuracy. Service types, as a combination of human experience and machine intelligence, improve accuracy rates of 11.1% (Empty Container for Import), 8.8% (Full Container for Import), 26.4% (Full Container for Export), and 19.6% (Dual-Tasks). And, this model takes into account the nonlinear effect on the turn time from service types. The prediction error is less than those based on separate operation types.
    Finally, the sensitivity analysis demonstrates that interactions of turn time among the hour, service type, and volumes of transactions in the hour are of great significance in the prediction models. The future work will consider more input features related to the turn time of trucks, and deeply discuss the positive impact of the release of turn time prediction on the decision-making of the truck companies.
    Short-term Demand Prediction for Public Bikes Considering Environment, Noise, Demand Fluctuation, and Negative Output
    QIAO Jian, HE Mengying, CHEN Shaobo
    2024, 33(10):  224-231.  DOI: 10.12005/orms.2024.0343
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    With the rapid increase in the number of motor vehicles, many cities around the world have begun to vigorously develop public transportation due to the increasing pressure of traffic congestion, environmental pollution, and energy consumption. The green, energy-saving, and healthy bike sharing system not only solves the problem with connecting public transportation systems, but also meets other short-distance transportation needs, so it has become an important supplement to public transportation systems. The purpose of predicting the short-term demand of a public bike system (PBS) is to provide a basis for setting the target inventory of each station when making a dynamic rebalancing plan. Therefore, accurately predicting the short-term demand of a PBS is the premise of accurately making a dynamic rebalancing plan. Existing short-term demand prediction models for PBSs ignore the impacts of the difference between constant and variable environmental factors, the noise that may exist in demand data, demand fluctuation, and negative output on prediction accuracy.
    In this paper, a GCNN-GRU-E model considering variable environment, data noise and demand fluctuation is proposed by capturing both the spatial dependency of user demand with Graph Convolutional Neural Network (GCNN), and the temporal dependencies of user demand and variable environmental factors with Gated Recurrent Unit (GRU). Based on the GCNN-GRU-E, a GCNN-GRU-E-C model that can automatically identify and correct negative output is proposed, and a data noise reduction scheme and five data smoothing schemes (i.e., local fitting, moving average, weighted moving average, moving average+local fitting, and weighted moving average+local fitting) are developed. The datasets used to validate the proposed models in this paper include the transaction dataset of PBS in New York, the station status dataset of PBS in Xi'an, and the variable environmental factors datasets in New York and Xi'an. The transaction dataset of PBS in New York is open data automatically recorded by the system, so it is intact and there is no noise; the transaction dataset of PBS in Xi'an is not open data, and thus, the dataset used in this paper is scraped by a web crawler. There is a certain amount of noise in the original data due to some technical causes such as temporary power outage, network congestion, software and hardware failures, etc. First, we perform a necessary preprocessing on the datasets of PBSs in New York and Xi'an, as well as the dataset of variable environmental factors. And then, we use the preprocessed datasets to perform a series of comparative experiments between our two models and nine benchmark models.
    The experimental results show that the prediction accuracy of the GCNN-GRU-E considering the temporal characteristics of variable environment is higher than that of all the benchmark models; both temporal granularity and data quality affect the prediction accuracy; denoising and smoothing data can significantly improve the prediction accuracy of the GCNN-GRU-E; the weighted moving average+local fitting is the best data smoothing scheme; the automatic identification and correction to the negative output of the GCNN-GRU-E-C not only ensures the rationality of prediction results, improves prediction accuracy, but also ensures the correct formulation of subsequent dynamic rebalancing plans.
    Further research implication is that data sources affect data quality. For example, the transaction data of a PBS is generally free of noise, but the data scraped by a crawler may be noisy. The external environment affects the fluctuation of user demand. When a PBS has no competitors, the fluctuation of user demand is usually small, but it will usually be larger when the PBS faces competitors. Therefore, the need for preprocessing before using a dataset should be considered on a case-by-case basis. A dataset with too much noise or the larger fluctuation of user demand significantly affects the prediction accuracy of a model. At this time, data noise reduction and smoothing schemes developed in this paper should be used to preprocess a dataset to reduce the impact of noise and the fluctuation of user demand on prediction accuracy.
    Advertising and Coordination Strategy of Omnichannel with the Effect of Free-riding Behavior
    HU Jiao, LI Li, ZHU Xingzhen, YANG Wensheng
    2024, 33(10):  232-239.  DOI: 10.12005/orms.2024.0344
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    In the omnichannel marketing process, offline retailers carry out advertising campaigns to attract new consumers into the market, and there is a free-rider phenomenon among some consumers in the new consumer market, who will choose to buy online or buy online and pick up in-store (BOPS) channels after being informed of product advertising campaigns offline. However, this phenomenon inevitably leads to the loss of offline consumers and wasting the advertising cost of offline retailers. Therefore, considering the influence of consumer free-riding behavior, how to make effective advertising and pricing strategies to achieve omnichannel revenue coordination is a critical issue in current omnichannel marketing decisions. The existing research on omnichannel advertising and coordination strategies that consider the effect of free-riding behavior is still lacking. In addition, research on omnichannel has mainly focused on omnichannel business operated by a single retailer; or a multi-entity cooperative structure formed by the manufacturer opening an online platform and the retailer opening an offline store. But in practice, online platforms such as JD and Tmall Supermarket often cooperate with offline physical stores to provide omnichannel services. There is a less exploration of omnichannel coordination strategies by which online and offline retailers cooperate horizontally to provide BOPS services. Therefore, this paper explores the issue of omnichannel advertising and coordination based on the omnichannel retail system in which online and offline retailers cooperate to provide BOPS service. We first consider the influence of consumers' free-riding behavior on the market demand of online, offline, and BOPS channels, and construct the advertising and pricing decision models of the online and offline retailers in the centralized and decentralized decision modes respectively. By comparing the optimal advertising and pricing strategies under decentralized decision-making, this paper takes the optimal strategies under centralized decision-making as the benchmark, and puts forward a BOPS-based omnichannel two-part revenue coordination model. The model is checked by the study.
    The result shows that, under the centralized decision making, when consumer preference for online channel is greater or smaller, the omnichannel should increase or decrease the prices of online and offline products and raise or lower offline advertising as the proportion of free-riding consumers increases; when consumer preference for online channel is below the threshold, the consumer free-riding behavior will have a negative impact on the total profit of the omnichannel. The total profit of omnichannel under centralized decision-making is higher than the decentralized decision-making, and the decentralized decision-making model cannot achieve omnichannel profit coordination. The numerical example shows that as the proportion of free-riding consumers increases, the total omnichannel profit decreases in the centralized and decentralized decision-making, suggesting that consumer free-riding behavior reduces omnichannel profitability to some extent. Through the two-part revenue coordination mechanism, the profits of online and offline retailers can be higher than the profits of the decentralized decision-making, and the total profit of the omnichannel can reach the profit level of the centralized decision-making, achieving a win-win effect. Under the two-part revenue coordination strategy, when consumers have a greater preference for the online channel, as the proportion of free-riding consumers increases, both online and offline product prices increase in the omnichannel, and then the offline retailer is willing to increase advertising to expand the consumer market and set a larger commission for the offline pickup in the BOPS channel to balance the loss caused by consumer free-riding behavior. The research results provide interesting theoretical suggestions for advertising and coordination decisions in omnichannel where free-riding behavior exists.
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