基于产品服务融合的服务型制造企业服务创新方法研究

doi:10.12005/orms.2015.0107

运筹与管理 ›› 2015, Vol. 24 ›› Issue (3): 240-247.DOI: 10.12005/orms.2015.0107

基于产品服务融合的服务型制造企业服务创新方法研究

和征^1,2, 陈菊红¹

1.西安理工大学经济与管理学院,陕西西安 710054;
2.西安工程大学管理学院,陕西西安 710048

收稿日期:2013-10-13 出版日期:2015-06-12
作者简介:和征(1978-),男,陕西省澄城县人,博士研究生,讲师。研究领域为服务型制造、供应链及物流管理;陈菊红(1964-),女,陕西省富平县人,管理学博士,教授,博士生导师,研究领域为服务型制造、供应链及物流管理。
基金资助:
国家自然科学基金资助项目(71272117);陕西省高校重点学科建设资助项目(107-00X902);陕西省社科联2013年度重大理论与现实问题研究项目(2013Z023)

Research on the Method of Service Innovation of Service-oriented Manufacturing Enterprise Based on Product and Service Fusion

HE Zheng^1,2, CHEN Ju-hong¹

1.School of Economics and Management, Xi’an University of Technology, Xi’an 710054, China;
2.School of Management, Xi’an Polytechnic University, Xi’an 710048, China

Received:2013-10-13 Online:2015-06-12

摘要/Abstract

摘要： 为了提升服务型制造企业的服务创新能力,促进企业更好地进行服务创新,本文提出了基于产品服务融合的服务创新方法,分析了产品服务融合的概念,采用关联规则算法识别出能够进行融合的产品或服务模块,在此基础上,开发出新产品服务系统的概念,并通过模块化的方法对这些模块进行相互融合,设计出新产品服务系统。最后,通过一个应用实例说明了该方法的应用过程。该方法能够为客户提供多样化的服务,从而更加灵活地满足不同客户的个性化需求。

关键词: 服务创新, 产品服务系统, 产品服务融合, 关联规则, 服务型制造

Abstract: In order to improve the service innovation capability of service-oriented manufacturing enterprise, promote the enterprise to make better service innovation, the method of service innovation based on product and service fusion is put forward, the concept of product and service fusion is analyzed, and the product or service modules are identified by association rule algorithm, On this basis, the concept of new product service system is developed, these modules are mutually fused through modularity, and the new product service system is designed. Finally, an application example is given to illustrate the application process of the method. The method can provide various services for customers, which is more flexible for meeting the individual needs of different customers.

Key words: service innovation, product service system, product and service fusion, association rule, service-oriented manufacturing

中图分类号:

F270.7

和征, 陈菊红. 基于产品服务融合的服务型制造企业服务创新方法研究[J]. 运筹与管理, 2015, 24(3): 240-247.

HE Zheng, CHEN Ju-hong. Research on the Method of Service Innovation of Service-oriented Manufacturing Enterprise Based on Product and Service Fusion[J]. Operations Research and Management Science, 2015, 24(3): 240-247.

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基于产品服务融合的服务型制造企业服务创新方法研究

Research on the Method of Service Innovation of Service-oriented Manufacturing Enterprise Based on Product and Service Fusion

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