关键词: 企业管理, 定价策略, 双边市场理论, 操作系统

Abstract: The emergence of more and more influential open-source operating system platforms (such as Linux) tremendously impacts the traditional proprietary operating system platforms(such as Microsoft’s Windows). Based on two-sided markets framework, this paper studies the pricing strategies of proprietary platform in the face of competition from open-source platforms. It finds that the proprietary platform’s pricing structure of charging users and subsiding for application software developers is decided by the relative strength of cross network externalities between users and application software products, the additional costs(such as higher learning and maintenance costs)and benefits(such as individuation and better stability)when users use open-source platform relative to proprietary platform will indirectly affect proprietary platform’s pricing strategies, and proprietary platform’s pricing structures may differ compared with the case of proprietary platform monopolizing. Moreover, this difference depends on the gap between the additional costs and benefits when users use open-source platform relative to proprietary platform.

Key words: enterprise management, pricing strategy, two-sided market theory, operating system