运筹与管理 ›› 2015, Vol. 24 ›› Issue (3): 106-111.DOI: 10.12005/orms.2015.0089

• 理论分析与方法探讨 • 上一篇    下一篇

考虑群体参照点的多属性决策方法

张晓1, 樊治平2   

  1. 1.西安电子科技大学 经济与管理学院, 陕西 西安 710071;
    2.东北大学 工商管理学院, 辽宁 沈阳 110819
  • 收稿日期:2013-08-28 出版日期:2015-06-12
  • 作者简介:张晓(1985-),女,河南南阳人,博士,讲师,研究方向:决策理论与方法。
  • 基金资助:
    国家自然科学基金资助项目(71401131);高等学校博士学科点专项科研基金新教师类资助课题(20130203120024);陕西省自然科学基础研究计划资助项目(2013JQ9002);中央高校基本科研业务费专项资金资助项目(BDY251412,JB150601);教育部中国移动科研基金(MCM20122031)

Method for Multiple Attribute Decision Making with Group Reference Points

ZHANG Xiao1, FAN Zhi-ping2   

  1. 1.School of Economics and Management, Xi Dian University, Xi’an 710071, China;
    2.School of Business Administration, Northeastern University, Shenyang 110819, China
  • Received:2013-08-28 Online:2015-06-12

摘要: 针对考虑群体参照点的多属性决策问题,提出一种基于前景理论的决策分析方法。在提出的方法中,考虑了群体成员的心理行为。首先,依据D-S证据理论的思想,计算各参与决策人的参照点对群体参照点的影响度,进而确定群体参照点;然后,依据前景理论分别建立相对于群体参照点的群体收益矩阵和群体损失矩阵,并通过计算每个方案的群体前景值进行方案排序。最后,实例分析说明了提出方法的可行性。

关键词: 管理科学, 多属性决策, 前景理论, 群体参照点, 群体前景值

Abstract: A decision analysis method based on prospect theory is proposed to solve the multiple attribute decision making problem with group reference points. First, according to the idea of D-S theory, the group reference point for each attribute is determined by calculating the influence degree of each member’s reference point to the group reference point. Then, based on prospect theory, the group gain matrix and group loss matrix of the decision matrix relative to group reference points are constructed, respectively. Further, the ranking of alternatives can be determined by calculating group prospect values for alternatives. Finally, a practical example is given to illustrate the feasibility of the proposed method.

Key words: management science, multiple attribute decision making, prospect theory, group reference point, group prospect value

中图分类号: