运筹与管理 ›› 2024, Vol. 33 ›› Issue (4): 133-139.DOI: 10.12005/orms.2024.0123

• 应用研究 • 上一篇    下一篇

交易或合作?双积分政策下汽车制造商积分策略研究

霍红1, 罗丹1,2, 鄢章华1   

  1. 1.哈尔滨商业大学 管理学院,黑龙江 哈尔滨 150028;
    2.西南财经大学 工商管理学院,四川 成都 610072
  • 收稿日期:2022-03-21 出版日期:2024-04-25 发布日期:2024-06-13
  • 通讯作者: 鄢章华(1983-),通讯作者,男,四川遂宁人,教授,博士生导师,研究方向:物流与供应链,服务创新。
  • 作者简介:霍红(1963-),女,黑龙江哈尔滨人,教授,博士生导师,研究方向:供应链管理;罗丹(1998-),女,河北邯郸人,硕士研究生,研究方向:供应链管理。
  • 基金资助:
    教育部人文社会科学研究青年基金项目(19YJC630197);中央支持地方高校改革发展高水平人才项目(2020GSP13);黑龙江省社会科学基金项目(20GLB114);黑龙江省社会科学基金智库项目(21ZK032);黑龙江省哲学社会科学规划项目(21GLC187)

Transaction or Cooperation? Research on the Credits Strategy of Automakers under the Dual-credit Policy

HUO Hong1, LUO Dan1,2, YAN Zhanghua1   

  1. 1. School of Management, Harbin University of Commerce, Harbin 150028, China;
    2. School of Business Administration, Southwest University of Finance and Economics, Chengdu 610072, China
  • Received:2022-03-21 Online:2024-04-25 Published:2024-06-13

摘要: 双积分政策实施后,汽车制造企业须调整生产运营策略以应对政策变化为企业带来的影响。以由一个同时生产传统燃油汽车和新能源汽车的汽车制造商和经销商组成的汽车供应链为研究对象,构建汽车制造商的交易策略和合作策略模型,比较不同策略下汽车供应链的分散决策和集中决策;对比分析不同投资金额时汽车制造商的最优积分策略。研究表明汽车制造商可通过直接交易或与其他汽车制造商合作的方式获取新能源正积分;不论汽车制造商选择交易策略或合作策略,汽车供应链集中决策比分散决策更优;当投入的金额较小时,合作策略更有优势;通过收益共享契约协调后,供应链成员收益达到帕累托最优。

关键词: 双积分政策, 积分策略, 分散和集中决策, 收益共享契约

Abstract: As the global climate warms, many countries are beginning to take steps to reduce air pollution using legal means. The European Union plans to reduce 40% of carbon emissions by 2030 compared to 1990, and Canada began a carbon tax on companies that emitted carbon dioxide in 2019. In 2020, the Chinese government set an emission reduction target by 40% in carbon dioxide emission intensity per unit of GDP in 2005. To fulfill their responsibilities to reduce carbon emissions, countries around the world are taking action to contribute to solving severe environmental problems. China also promoted the purchase of new energy vehicles through government subsidies to consumers. With the arrival of the dual-credit policy, the subsidy policy has stopped since then. Since implementing the dual-credit policy, some companies that produce new energy vehicles have reportedly earned thousands of dollars in profits on just one new energy vehicle. Implementing the policy has increased hundreds of millions of dollars in revenue for some companies. However, some car manufacturing companies that produce traditional fuel vehicles have suffered severe losses under the dual-credit policy. In the dual-credit policy context, developing appropriate credit strategies and establishing relationships with dealers have become a central issue for companies. In this paper, we study an automakers’ credit strategy selection problem, and explore the optimal decision problem of automakers and dealers based on the policy. This paper provides a corresponding theoretical basis and practical foundation for automobile manufacturers to respond to the policy in time and the national call, and fulfill their corporate responsibilities, which can promote the rapid development of the automotive industry.
In this paper, the credit trading strategy is set as a direct transaction between automobile manufacturers to obtain or sell new energy credits. The cooperation strategy is a credit strategy selection problem for automobile manufacturers to obtain or sell new energy credits at a particular discount by setting different investment amounts. The transaction strategy is for some automobile manufacturers to purchase credits directly from other automobile manufacturers. When different investment amounts are set, the strategy selection problem of automobile manufacturers is analyzed. The credit trading and cooperation strategies of automobile manufacturers are constructed. We focus on an automobile manufacturer and a dealer and explore the optimal pricing decisions of the automobile manufacturer and dealer based on Stackelberg theory. We obtain the corresponding results by the inverse solution method.In addition, we use a comparative analysis to identify the optimal credit strategy of the automaker and the optimal pricing decision of the supply chain members. We also verify the correctness of our conclusions. Finally, we draw relevant conclusions and lay the foundation for future research.
In the context of dual-credit policy, we study an automobile supply chain that consists of an automobile manufacturer and a dealer. This paper classifies automakers’ access to credit into credit transaction strategies and cooperative strategies based on their different credit strategy choices. In addition we examine how automakers should make decisions with dealers under different credit strategies. The strategies of automakers and dealers are decentralized and centralized strategies, and the optimal decisions for both are explored. The study results show that: (1)Regardless of the automaker’s credit strategy choice, its centralized strategy with dealers is better than the decentralized strategy. (2)When the automaker’s fuel consumption exceeds the standard, obtaining credits will be better for the credit cooperative strategy. An advantage will be more obvious when the company only needs to invest a small amount of money. When the automaker’s fuel consumption does not exceed the standard,selling excess new energy credits will be better for the credit cooperative strategy. An advantage will be more obvious when the company accepts a more considerable amount of investment. (3)Regardless of an automaker’s chosen strategy, the revenue-sharing contract facilitates supply chain coordination.
The credit prices of new energy vehicles affect their sales prices and volumes. In order to better meet carbon reduction targets, the government should establish reasonable credit prices to encourage automakers to produce new energy vehicles, improve consumers’ low-carbon preferences, and encourage consumers to develop a green and environmentally friendly lifestyle. In addition, a strong partnership between automakers and dealers will help to increase sales and achieve a win-win situation for both sides.

Key words: dual-credit policy, credits strategy, decentralized and centralized strategies, revenue-sharing contract

中图分类号: