运筹与管理 ›› 2023, Vol. 32 ›› Issue (10): 50-56.DOI: 10.12005/orms.2023.0318

• 理论分析与方法探讨 • 上一篇    下一篇

基于产品替代与紧急供货的供应策略研究

侯欣汝1,3, 徐新生2, 郭丽彬3   

  1. 1.南京理工大学 经济管理学院,江苏 南京 210094;
    2.滨州学院 理学院,山东 滨州 256600;
    3.曲阜师范大学 管理学院,山东 日照 276800
  • 收稿日期:2021-06-06 出版日期:2023-10-25 发布日期:2024-01-31
  • 通讯作者: 郭丽彬(1979-),女,山西太原人,副教授,硕士生导师,研究方向:物流与供应链。
  • 作者简介:侯欣汝(1995-),女,山东济宁人,博士研究生,研究方向:物流与供应链。
  • 基金资助:
    国家自然科学基金资助项目(71871026);山东省社科规划基金资助项目(20CJJJ06);山东省重点研发计划(软科学)项目(2021RKY01001)

Research on Supply Strategy Based on Product Substitution and Emergency Supply

HOU Xinru1,3, XU Xinsheng2, GUO Libin3   

  1. 1. School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, China;
    2. College of Science, Binzhou University, Binzhou 256600, China;
    3. College of Management, Qufu Normal University, Rizhao 276800, China
  • Received:2021-06-06 Online:2023-10-25 Published:2024-01-31

摘要: 考虑由一个零售商和两个供应商构成的二级供应链系统。在该系统中,零售商基于随机市场需求及供应商管理库存模式,销售两种功能相似的可替代产品,且这两种产品分别由两个供应商提供。对该系统,首先考虑无产品替代的情形,然后分别考虑有产品替代和供应商可以紧急供货的情形。通过成本效益分析给出上述各情形下两供应商基于自身期望利润最大的供货量。此外,在两供应商都可以紧急供货的基础上考虑供应商风险厌恶情形,分析风险厌恶型供应商的最优供货量和利润,使研究更具实践性。研究表明,产品替代可以使供应商和零售商达到双赢,且在两个供应商都可以紧急供货的情形下,市场需求得到最大程度满足。对风险厌恶型供应商而言,风险最小化和期望利润最大化两个目标相互矛盾,其在制定供应策略时要平衡好风险和利润,避免顾此失彼。

关键词: 供应商管理库存, 产品替代, 紧急供货, 风险厌恶

Abstract: In a traditional supply chain, each member makes inventory decisions based on maximizing its individual profit, resulting in ordering quantities amplified from retailers, distributors, and suppliers, generating the bullwhip effect and causing supply chain costs to surge. In order to improve customer service and reduce the bullwhip effect, the vendor management inventory (VMI) model has emerged. The core idea of the VMI model is that the supplier sets the retailer's inventory level by sharing the retailer's current inventory information. This model greatly reduces the waste of resources caused by the uncertainty of independent forecasts of both supply and demand and improves the operational efficiency of the supply chain. It is important to note that even under the VMI model, decision-making based on a stochastic inventory system still faces many risks. Although some companies would adopt the sales season emergency supply (replenishment) behavior to avoid the risk of stock-outs, they still cannot completely avoid the decision-making risk of stochastic demand. In view of this, this paper introduces the VMI model into the stochastic demand supply chain system with product substitution andemergency supply. The impact of product substitution and emergency supply on supply strategy and supply chain performance under the VMI model is investigated. And based on the fact that two suppliers can supply urgently, we consider the expansion scenario of the risk-averse situation of two suppliers. Based on our theoretical analysis, we provide managerial insights into inventory management practices in enterprises.
Specifically, this paper considers a two-echelon supply chain system consisting of a retailer and two suppliers. For this system, under stochastic demand and the VMI mode, the retailer sells two substitute products with similar functions, and the two products are provided by two suppliers, respectively. Prior to the start of the selling season, the two suppliers determine their respective supply quantities to the retailer. At the beginning of the season, market demand is clear, and if a customer's preferred product is out of stock, some customers choose not to replace it, while others choose a substitute. At the end of the selling season, the suppliers dispose of the unsold products and receive clearance proceeds. For this system, the scenario of no product substitution is considered first, and then the scenarios of product substitution and emergency supply are considered separately. Through the cost-benefit analysis, we provide the optimal supply strategy to each supplier under the above scenarios. Moreover, to make our research more practical, we consider an extension scenario in which both risk-averse suppliers can provide emergency supply. Then, we analyze the optimal supply strategy and profit of each risk-averse supplier.
Our research shows that both supply quantity and total product sales increase under product substitution compared to the no-product-substitution scenario. In addition, product substitution results in a win-win situation for both suppliers and retailer, with the effect increasing as the substitution rate increases. When only one supplier is available for emergency supply, the supplier with emergency supply capability benefits the most and achieves a win-win situation with the retailer. At the same time, the supplier with emergency supply capability does not blindly increase supply quantity before the start of the selling season, which greatly avoids the loss of oversupply due to excessive initial inventory. When both suppliers are available for emergency supply, product stock-outs will be effectively avoided, and retailer profit will be maximized. When both risk-averse suppliers can provide emergency supply, the risk faced by the supplier mainly will come from the oversupply of the product. In order to effectively avoid the risk of oversupply caused by the fluctuation of market demand, the supplier's optimal supply decreases with the increase in risk-aversion degree. However, for risk-averse suppliers, risk minimization and expected profit maximization are conflicting objectives, and they should balance the risk and profit when formulating supply strategies to avoid losing sight of the other.
Nevertheless, this paper still has some limitations. Only two product substitutions in the current market under the VMI model are examined in this paper. Supplier supply strategies with multiple products and the presence of adjacent market influences will be an interesting research direction in the future. In addition, this paper is only based on the conventional VMI model, and the introduction of supply chain disruption, revenue sharing contract or cost sharing contract into the VMI model deserves further research.

Key words: vendor managed inventory, product substitution, emergency supply, risk averse

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