运筹与管理 ›› 2023, Vol. 32 ›› Issue (1): 159-168.DOI: 10.12005/orms.2023.0026

• 应用研究 • 上一篇    下一篇

考虑公众风险感知的突发事件风险传播模型及仿真研究

汪婧1,2, 郭楚晴1   

  1. 1.福州大学 经济与管理学院,福建 福州 350108;
    2.福建省应急管理研究中心,福建 福州 350108
  • 收稿日期:2020-12-09 出版日期:2023-01-25 发布日期:2023-03-01
  • 作者简介:汪婧(1985-),女,福建福州人,讲师,硕士生导师,博士,研究方向:突发事件应急管理,风险评估,复杂系统与复杂网络;郭楚晴(1997-),女,福建宁德人,硕士研究生,研究方向:突发事件应急管理,风险评估。
  • 基金资助:
    福建省自然科学基金项目(2022J01076)

The Risk Communication Model and Simulation Research of Emergency Events Considering Public Risk Perception

WANG Jing1,2, GUO Chuqing1   

  1. 1. School of Economics and Management, Fuzhou University, Fuzhou 350108, China;
    2. Fujian Emergency Management Research Center, Fuzhou University, Fuzhou 350108, China
  • Received:2020-12-09 Online:2023-01-25 Published:2023-03-01

摘要: 突发事件应对过程中,公众对突发事件的风险感知会在一定程度上决定其行为选择从而影响事件风险的传播。为此,本文通过分析突发事件风险信息、风险感知和风险传播的路径关系,在风险传播过程中引入传染病传播机制,构建基于微分方程的风险传播模型。综合考虑风险传播阈值、媒体报道力度、群体风险感知度、个人风险知识水平四类因素并结合仿真实验分析对风险感知和风险传播行为的影响。最后,通过实例研究表明模型结论的有效性。本文研究结论有助于为相关职能部门调节公众风险感知,制定风险防控措施提供理论依据与支持。

关键词: 突发事件, 风险信息, 风险感知, 风险传播, 传染病模型

Abstract: In the process of emergency response, the public’s risk perception of emergencies will determine their behavioral choices to a certain extent and thus affect the spread of event risks. Sothis paper analyzes the path relationship among emergency risk information, risk perception and risk communication, introduces infectious disease propagation mechanism in the risk communication process, and builds a risk communication model based on differential equations. Four factors including risk communication threshold, media coverage, group risk perception, and personal risk knowledge level are comprehensively considered, combined with simulation experiments to analyze the impact on risk perception and risk communication behavior. Finally, the validity of the model conclusions is shown by a case study. The research conclusions of this article are helpful to provide theoretical basis and support for relevant functional departments to adjust public risk perception and formulate measures to reduce risks and expand harm.

Key words: emergency, risk information, risk perception, risk communication, infectious disease model

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