竞争环境下供应链的BOPS合作策略及其对交通拥堵改善的影响

doi:10.12005/orms.2023.0001

运筹与管理 ›› 2023, Vol. 32 ›› Issue (1): 1-8.DOI: 10.12005/orms.2023.0001

• 理论分析与方法探讨 • 下一篇

竞争环境下供应链的BOPS合作策略及其对交通拥堵改善的影响

张旭梅^1,2, 查晓宇^1,2, 周丽萍^1,2

1.重庆大学经济与工商管理学院,重庆 400044;
2.重庆大学现代物流重庆市重点实验室,重庆 400044

收稿日期:2020-12-31 出版日期:2023-01-25 发布日期:2023-03-01
作者简介:张旭梅(1966-),女,四川仁寿人,教授,博士,博士生导师,研究方向:物流与运作管理,供应链管理。
基金资助:
国家自然科学基金资助项目(71572020,72072016);中央高校基本科研业务费资助项目(2021CDSKXYJG007)

BOPS Cooperation Strategy in a Supply Chain with Competition and the Corresponding Influence on Traffic Congestion Reduction

ZHANG Xumei^1,2, ZHA Xiaoyu^1,2, ZHOU Liping^1,2

1. School of Economics and Business Administration, Chongqing University, Chongqing 400044, China;
2. Chongqing Key Laboratory of Logistics at Chongqing University, Chongqing 400044, China

Received:2020-12-31 Online:2023-01-25 Published:2023-03-01

摘要/Abstract

摘要： 针对由一个拥有线上直销渠道的制造商以及一个线下零售商组成的供应链,考虑消费者对不同渠道的偏好构建了供应链博弈模型,研究了竞争环境下制造商与零售商的最优BOPS合作策略,并分析了BOPS合作在改善交通拥堵方面的作用。研究表明,BOPS合作在缓解供应链双重边际效应的同时会加剧渠道之间的价格竞争,所以并不总是对供应链有利;仅当消费者线上渠道偏好程度比较低且线下麻烦成本比较大时,制造商和零售商才会都从BOPS合作中受益从而自愿达成合作,其他情形下制造商可根据供应链利润变化设计转移支付契约促成与线下零售商的BOPS合作并实现双赢;此外,一定条件下BOPS合作能够通过调整渠道需求结构,在保证供应链成员利润的同时对交通拥堵改善也带来正向作用。

关键词: BOPS, 供应链, 交通拥堵, 竞争, 合作策略

Abstract: This paper studies the BOPS cooperation strategy in a supply chain consisting of one manufacturer with an online direct channel and one offline retailer. By establishing and comparing the game model in different cooperation strategies, this paper analyzes the optimal BOPS cooperation strategy in the supply chain, and further explores the impact of BOPS cooperation on traffic congestion reduction. Our results show that BOPS cooperation would mitigate double marginalization as well as intensify price competition in the supply chain, thus BOPS cooperation is not always beneficial for the supply chain. Only when consumers’ preference for online channel is low and the offline hassle cost is high enough, both the manufacturer and the retailer can benefit from BOPS cooperation. In other cases, the manufacturer could design a transfer payment contract to facilitate the BOPS cooperation with the retailer. Besides, by adjusting demands of different channels, BOPS cooperation can lead to less online orders while maintain the profits of supply chain members. It indicates that BOPS cooperation would lead to a decreased online logistics volume and then generate a positive effect on traffic congestion reduction.

Key words: BOPS, supply chain, traffic congestion, competition, cooperation strategy

中图分类号:

C931
F272

张旭梅, 查晓宇, 周丽萍. 竞争环境下供应链的BOPS合作策略及其对交通拥堵改善的影响[J]. 运筹与管理, 2023, 32(1): 1-8.

ZHANG Xumei, ZHA Xiaoyu, ZHOU Liping. BOPS Cooperation Strategy in a Supply Chain with Competition and the Corresponding Influence on Traffic Congestion Reduction[J]. Operations Research and Management Science, 2023, 32(1): 1-8.

参考文献

[1] 杨浩雄,李金丹,张浩,等.基于系统动力学的城市交通拥堵治理问题研究[J].系统工程理论与实践,2014,34(8):2135-2143.
[2] 中文互联网数据咨询网.国家邮政局:2019年邮政行业发展统计公报[EB/OL]. http://www.199it.com/archives/1061651.html, 2020-6-6.
[3] 艾瑞网.双11这场新数据狂欢[EB/OL]. http://column.iresearch.cn/b/201911/877528.shtml, 2019-11-18.
[4] Shao J, Yang H, Xing X, et al. E-commerce and traffic congestion: an economic and policy analysis[J]. Transportation Research Part B: Methodological, 2016, 83: 91-103.
[5] Niu B, Mu Z, Li B. O2O results in traffic congestion reduction and sustainability improvement: analysis of “Online-to-Store” channel and uniform pricing strategy[J]. Transportation Research Part E: Logistics and Transportation Review, 2019, 122: 481-505.
[6] 浪潮新闻.小牛、雅迪等品牌携手京东打通线上线下开启全渠道合作模式迎战京东11.11[EB/OL]. http://zjnews.china.com.cn/yuanchuan/2019-11-07/196789.html, 2019-11-07.
[7] 贾书伟,严广乐.基于 SD-GM理论的城市交通拥堵收费模型研究[J].运筹与管理,2019,28(7):160-168.
[8] Li S, Linn J, Muehlegger E. Gasoline taxes and consumer behavior[J]. American Economic Journal: Economic Policy, 2014, 6(4): 302-42.
[9] Bell D R, Gallino S, Moreno A. How to win in an omnichannel world[J]. MIT Sloan Management Review, 2014, 56(1): 45.
[10] Gallino S, Moreno A. Integration of online and offline channels in retail: the impact of sharing reliable inventory availability information[J]. Management Science, 2014, 60(6): 1434-1451.
[11] Gao F, Su X. Omnichannel retail operations with buy-online-and-pick-up-in-store[J]. Management Science, 2017, 63(8): 2478-2492.
[12] 陈志松,方莉.线上线下融合模式下考虑战略顾客行为的供应链协调研究[J].中国管理科学,2018,26(2):14-24.
[13] Jin M, Li G, Cheng T C E. Buy online and pick up in-store: design of the service area[J]. European journal of operational research, 2018, 268(2): 613-623.
[14] 刘金荣,徐琪,陈啟.考虑网络退货和渠道成本时全渠道BOPS定价与服务决策[J].中国管理科学,2019,27(9):56-67.
[15] Kong R, Luo L, Chen L, et al. The effects of BOPS implementation under different pricing strategies inomnichannel retailing[J]. Transportation Research Part E: Logistics and Transportation Review, 2020, 141: 102014.
[16] 李宗活,杨文胜,刘晓红,等.全渠道零售企业在线投放优惠券的渠道整合策略[J].系统工程理论与实践,2020,40(3):630-640.
[17] 赵菊,程薇嘉,章斌.基于BOPS的渠道整合策略[J].运筹与管理,2020,29(11):129-137.
[18] 刘咏梅,周笛.实行BOPS模式是否总是有益的?与传统双渠道的对比研究[J].运筹与管理,2018,27(2):168-177.
[19] Chiang W K, Chhajed D, Hess J D. Direct marketing, indirect profits: a strategic analysis of dual-channel supply-chain design[J]. Management science, 2003, 49(1): 1-20.
[20] Krass D, Nedorezov T, Ovchinnikov A. Environmental taxes and the choice of green technology[J]. Production and operations management, 2013, 22(5): 1035-1055.

竞争环境下供应链的BOPS合作策略及其对交通拥堵改善的影响

BOPS Cooperation Strategy in a Supply Chain with Competition and the Corresponding Influence on Traffic Congestion Reduction

PDF

可视化

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 15

编辑推荐

Metrics

[1]	霍红, 钟海岩. 农产品供应链质量安全中区块链技术投入的演化分析[J]. 运筹与管理, 2023, 32(1): 15-21.
[2]	左小德, 蓝贤钢, 黄钦. 考虑传统双渠道和BOPS双渠道的消费者和零售商决策研究[J]. 运筹与管理, 2022, 31(9): 56-62.
[3]	于静, 周驰, 罗志远. E-供应链竞争下自营品牌商的第三方零售渠道引入与定价策略[J]. 运筹与管理, 2022, 31(9): 84-90.
[4]	邢鹏, 赵相如. 考虑衍生需求和粉丝效应的视频服务供应链质量努力策略研究[J]. 运筹与管理, 2022, 31(9): 91-98.
[5]	孟丽君, 黄祖庆, 张宝友, 杨玉香, 程红亚, 扈裕晴. 质量约束下闭环供应链差异决策研究[J]. 运筹与管理, 2022, 31(9): 99-106.
[6]	金亮. 退款保证对竞争供应链的影响:基于顾客退货行为视角[J]. 运筹与管理, 2022, 31(9): 113-119.
[7]	孙嘉轶, 杨露, 姚锋敏. 考虑低碳偏好及碳减排的闭环供应链回收及专利授权策略[J]. 运筹与管理, 2022, 31(9): 120-127.
[8]	陈嘉琦, 赵秋红, 靳杰. 考虑政府补贴的原料回收与有机肥生产供应链博弈分析[J]. 运筹与管理, 2022, 31(8): 1-6.
[9]	王道平, 张可, 周玉. 政府奖惩机制下零售商主导的闭环供应链微分博弈策略[J]. 运筹与管理, 2022, 31(8): 22-30.
[10]	卞文良, 潘岳, 王文宾, 全诗苑, 刘笑颜. 维修中心参与回收时闭环供应链的定价决策及回收模式选择[J]. 运筹与管理, 2022, 31(7): 64-70.
[11]	扈衷权, 冯平平, 温浩宇, 田军, 冯耕中. 基于期望损失厌恶的供应链期权契约协调研究[J]. 运筹与管理, 2022, 31(7): 71-78.
[12]	曹晓刚, 黄美, 闻卉. 考虑制造成本扰动的闭环供应链回收与协调策略[J]. 运筹与管理, 2022, 31(7): 79-85.
[13]	俞武扬, 简悦. 考虑顾客便利半径和质量阈值的竞争设施选址问题[J]. 运筹与管理, 2022, 31(7): 93-99.
[14]	曹裕, 戴泽宇, 吴堪. 产出随机下农业供应链的扶贫融资策略研究[J]. 运筹与管理, 2022, 31(7): 131-138.
[15]	卢祥远, 吴志樵, 殷勇. 考虑税收因素的供应链融资策略研究[J]. 运筹与管理, 2022, 31(7): 139-145.