回收量不确定下考虑技术授权的闭环供应链产品定价研究

doi:10.12005/orms.2022.0389

运筹与管理 ›› 2022, Vol. 31 ›› Issue (12): 69-75.DOI: 10.12005/orms.2022.0389

回收量不确定下考虑技术授权的闭环供应链产品定价研究

黄祖庆¹, 邵伟², 孟丽君²

1.广州大学管理学院,广东广州 510006;
2.中国计量大学经济与管理学院,浙江杭州 310018

收稿日期:2020-12-31 发布日期:2023-02-02
作者简介:黄祖庆(1969-),男,江西会昌人,教授、博士、博士生导师,研究方向为闭环供应链、逆向物流管理;邵伟(1996-),男,山东淄博人,硕士研究生,研究方向为闭环供应链;孟丽君(1982-),女,浙江诸暨人,副教授、博士、硕士生导师,研究方向为闭环供应链、逆向物流管理。
基金资助:
国家自然科学基金资助项目(71871206,71801199);教育部人文社科基金资助项目(18YJC630123)

Pricing Decisions in a Closed-loop Supply Chain with Technology Licensing under Uncertain Collection Quantity

HUANG Zu-qing¹, SHAO Wei², MENG Li-jun²

1. School of Management, Guangzhou University, Guangzhou 510006, China;
2. School of Economics and Management, China Jiliang University, Hangzhou 310018, China

Received:2020-12-31 Published:2023-02-02

摘要/Abstract

摘要： 越来越多的企业开始采取再制造的运作模式以缓解资源浪费和环境危机。原始设备制造商(OEM)为专注于新产品制造,可通过技术授权的方式委托第三方再制造商(TPR)进行再制造活动。本文研究了回收量不确定且OEM技术授权TPR进行再制造情形下闭环供应链的产品定价问题。研究发现:(1)当废旧品回收量在较小范围波动时,OEM和TPR若想获得不低于确定情形下的利润需考虑企业风险规避程度的影响;(2)当废旧品回收量在较大范围波动时,OEM和零售商在分别制定产品批发价和零售价时需按废旧品回收量波动方向相反的方向进行;(3)在废旧品回收量波动情形下,OEM应优先选择与风险中性的TPR合作,再适当降低技术授权费用使得TPR有利可图,这样既有利于促进废旧品的回收,也益于双方合作关系的持续发展。

关键词: 闭环供应链, 技术授权, 再制造, 风险规避

Abstract: More and more enterprises begin to adopt the operation mode of remanufacturing to alleviate the resource waste and environmental crisis. In order to focus on the manufacturing of new products, the original equipment manufacturer(OEM)can license the third-party remanufacturer (TPR) to undertake remanufacturing activities. The decisions on pricing of closed-loop supply chain based the uncertain demand are researched. The results indicate that, (1)when the collection quantity fluctuates in a small range, OEM and TPR need to consider the impact of the degree of risk-averse if they want to obtain profits no less than that in the case of collection determination; (2)when the collection quantity fluctuates in a large-scale, the wholesale price and retail price of new products and remanufactured products will be adjusted in opposite direction of the collection fluctuation for remanufactured products; (3)when the collection quantity is uncertain, the risk-averse OEM preferred to cooperate with the risk-neutral TPR. The OEM could reduce the licensing fee to avoid the risk, so that the TPR has profit margins to improve the recycling price, which is conducive to promoting the recycling of waste products and the sustainable development of the cooperation between the two sides.

Key words: closed-loop supply Chain, technology licensing, remanufacturing, risk-averse

中图分类号:

黄祖庆, 邵伟, 孟丽君. 回收量不确定下考虑技术授权的闭环供应链产品定价研究[J]. 运筹与管理, 2022, 31(12): 69-75.

HUANG Zu-qing, SHAO Wei, MENG Li-jun. Pricing Decisions in a Closed-loop Supply Chain with Technology Licensing under Uncertain Collection Quantity[J]. Operations Research and Management Science, 2022, 31(12): 69-75.

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回收量不确定下考虑技术授权的闭环供应链产品定价研究

Pricing Decisions in a Closed-loop Supply Chain with Technology Licensing under Uncertain Collection Quantity

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