VMCI下考虑顾客退货的供应链联合促销与协调

doi:10.12005/orms.2022.0248

运筹与管理 ›› 2022, Vol. 31 ›› Issue (8): 39-44.DOI: 10.12005/orms.2022.0248

VMCI下考虑顾客退货的供应链联合促销与协调

武志辉¹, 陈东彦²

1.哈尔滨理工大学自动化学院,黑龙江哈尔滨 150080;
2.哈尔滨理工大学理学院,黑龙江哈尔滨 150080

收稿日期:2016-04-06 出版日期:2022-08-25 发布日期:2022-09-14
通讯作者: 武志辉(1982-),男,黑龙江富锦人,副教授,博士,研究方向:系统优化与供应链管理,网络化系统故障检测;
作者简介:陈东彦(1964-),女,江西省赣州市人,教授,博士,研究方向:时滞系统鲁棒控制,系统分析与优化。
基金资助:
黑龙江省自然科学基金优秀青年项目(YQ2020A004);黑龙江省普通高校基本科研业务费专项基金(LGYC2018JC007);国家自然科学基金项目(72001059,12071102)

Cooperative Promotion and Coordination in Supply Chain under Consumer Return and VMCI Environments

WU Zhi-hui¹, CHEN Dong-yan²

1. School of Automation, Harbin University of Science and Technology, Harbin 150080, China;
2. School of Science, Harbin University of Science and Technology, Harbin 150080, China

Received:2016-04-06 Online:2022-08-25 Published:2022-09-14

摘要/Abstract

摘要： 在允许顾客退货的环境下,以供应商管理寄售库存(VMCI)的供应链为对象,探讨了供应链的促销决策及协调问题。研究发现,集中情景下最优的寄售库存量与促销水平均高于分散情景下的对应值;根据在供应链运营过程中双方成员承担的不同风险设计的滞销补贴-双向促销成本分担契约可以实现供应链协调;期望退货费用不超过某一阈值时,全额退货策略优于不允许退货策略。此外,通过数值仿真揭示了顾客评估风险对利润及协调契约的影响。

关键词: 顾客退货, 促销努力, 供应商管理寄售库存, 寄售契约

Abstract: Under the consumer return environment, the problems of the cooperative promotion and coordination in a two-echelon supply chain are considered, where the supply chain operates in the vendor-managed consignment inventory (VMCI). The study finds that the optimal consignment inventory and the optimal promotional effort levels under centralized decisions are higher than those in the decentralized decisions. The coordination of supply chain can be realized by the markdown allowance-bilateral promotional cost sharing contract, which is designed according to different risks undertaken by two members in the supply chain operation. The full-refund policy is superior to the no return policy when the expected returning cost doesn't exceed a certain threshold. Finally, a numerical simulation is provided to explore the impacts of the risk of consumer's valuation on the channel profit and the coordination contract.

Key words: customer return, promotional effort, VMCI, consignment contract

中图分类号:

F274

武志辉, 陈东彦. VMCI下考虑顾客退货的供应链联合促销与协调[J]. 运筹与管理, 2022, 31(8): 39-44.

WU Zhi-hui, CHEN Dong-yan. Cooperative Promotion and Coordination in Supply Chain under Consumer Return and VMCI Environments[J]. Operations Research and Management Science, 2022, 31(8): 39-44.

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VMCI下考虑顾客退货的供应链联合促销与协调

Cooperative Promotion and Coordination in Supply Chain under Consumer Return and VMCI Environments

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