关键词: 服务化转型, 服务渠道, 权力结构, 两部定价契约, 协调

Abstract: In the process of manufacturing service transformation, the traditional product supply chain is transformed into a product service supply chain to provide customers with products and services to customer. The service can be provided by manufacturers or retailers, and the power structure will have an impact on the choice of service channels. By establishing a game model, this paper studies the choice of the best service channel under three power structures: manufacturer as the core, retailer as the core and equal power between manufacturer and retailer, and coordinates the results of the best service channel by applying two-part pricing contracts. It is found that when the manufacturer is the core enterprise, the best service provider is the retailer. When the retailer is the core enterprise, the best service provider is the manufacturer. When the power of manufacturers and retailers is equal, there is no best service channel. The combination contract of two-part pricing contracts can realize the coordination of optimal service channel in supply chain. Finally, the results are verified by numerical simulation.

Key words: service transformation, service channel, power structure, two-part pricingcontract, coordination