关键词: 信息不完全对称, 单向替代, 响应性定价, 价格敏感系数

Abstract: We consider a two-stage supply chain including a retailer and a manufacturer with capacity constraints, in which the information between supplier and retailer is not completely symmetrical. A three-stage game model is established to study the supply chain decision-making problems for production, ordering, and responsive pricing of two products with one-way substitution. The optimal decisions on production, ordering and responsive pricing under different conditions are obtained by theoretical analysis. The results of numerical calculations verify the optimality of the supply chain production, ordering and pricing under different conditions. Sensitivity analysis shows that higher production capacity, means and variances of potential market demands, and price sensitivity of the substitute within some ranges are beneficial for improving the profits of the supply chain system and its members, and higher price sensitivity of the substituted product may lead to lower profits of the manufacturer and the total supply chain.

Key words: information incomplete symmetry, one-way substitution, responsive pricing, price sensitivity coefficient