考虑残值变化和消费者低碳偏好的生产定价与销售激励机制

doi:10.12005/orms.2022.0164

运筹与管理 ›› 2022, Vol. 31 ›› Issue (5): 162-168.DOI: 10.12005/orms.2022.0164

考虑残值变化和消费者低碳偏好的生产定价与销售激励机制

陈克贵¹, 王新宇¹, 黄敏², 任亮³

1.中国矿业大学经济管理学院,江苏徐州 221116;
2.东北大学信息科学与工程学院,辽宁沈阳 110819;
3.武汉科技大学管理学院,湖北武汉 430081

收稿日期:2020-08-21 出版日期:2022-05-25 发布日期:2022-07-20
作者简介:陈克贵(1984-),男,湖北十堰人,博士后,讲师,硕士生导师,研究方向:系统工程,物流与供应链管理,行为运筹学;王新宇(1974-),男,江苏新沂人,博士,教授,博士生导师,研究方向:金融系统工程;黄敏(1968-),女,福建长乐人,博士,教授,博士生导师,研究方向:物流与供应链管理,生产计划、调度与存储控制,风险管理和软计算等。
基金资助:
中央高校基本科研业务费社会科学基金资助项目(2022SK01)

Joint Ordering and Pricing Policy and Salesforce Incentive under Inventory-dependent Salvage Value and Consumer's Low-carbon Preference

CHEN Ke-gui¹, WANG Xin-yu¹, HUANG Min², REN Liang³

1. School of Economics and Management, China University of Mining and Technology, Xuzhou 221116, China;
2. College of Information Science and Engineering, Northeastern University, Shenyang 110819, China;
3. School of Management, Wuhan University of Science and Technology, Wuhan 430081, China

Received:2020-08-21 Online:2022-05-25 Published:2022-07-20

摘要/Abstract

摘要： 在消费者低碳偏好和产品残值变化下,研究制造商的碳减排、生产及定价联合决策、以及对销售商的销售激励契约设计问题。不同于以往的研究假设残值不变,本文考虑残值依赖于清仓期库存以及碳减排问题。提出委托代理模型,求解模型并从理论上分析残值的变化和碳减排成本对双方决策和收益的影响。研究表明,残值变化率的增加只导致制造商的收益和生产量下降,不影响制造商的碳减排、定价、销售契约及零售商的决策和收益,但碳减排成本将导致制造商的收益和双方决策变量的下降。最后通过算例分析验证了结论,对供应链的运营实践有指导意义。

关键词: 销售激励, 最优定价订货, 残值变化, 低碳偏好

Abstract: In this paper, we investigate the joint decision on production and pricing, the carbon emission reduction and the compensation strategy of a supply chain, where the manufacturer relies on the sales agent to sell the products. Most related literature assumes that the salvage value is a constant, but we consider the joint effect of carbon emission reduction, and the salvage value depends on leftover inventory at the end of a selling season. We develop the principal-agent model and further solve the model, and then analyze the impact of the variation rate of salvage value and the cost of carbon emission reduction in the decisions of both sides. It is found that, as the variation rate of salvage value increases, only the optimal production strategy and the manufacturer's profit depend on the variation rate of salvage value and decrease, the manufacturer's carbon emission reduction, pricing, sales contracts and retailer's decisions are not affected. However, the cost of carbon emission reduction will lead to the decline of manufacturers' profits and decision variables of both sides. Finally a numerical example is provided to demonstrate the validity of the proposed model and results. It has important guiding significance for the operation practice of supply chain.

Key words: salesforce incentive, optimal pricing and production, inventory-dependent salvage value, low-carbon preference

中图分类号:

F203
F224.32

陈克贵, 王新宇, 黄敏, 任亮. 考虑残值变化和消费者低碳偏好的生产定价与销售激励机制[J]. 运筹与管理, 2022, 31(5): 162-168.

CHEN Ke-gui, WANG Xin-yu, HUANG Min, REN Liang. Joint Ordering and Pricing Policy and Salesforce Incentive under Inventory-dependent Salvage Value and Consumer's Low-carbon Preference[J]. Operations Research and Management Science, 2022, 31(5): 162-168.

参考文献

[1] 陈剑,徐鸿雁.基于销售商努力的供应商定价和生产决策[J].系统工程理论与实践,2009,29(5):1-10.
[2] Chu L Y, Lai G. Salesforce contracting under demand censorship[J]. Manufacturing & Service Operations Management, 2013, 15(2): 320-334.
[3] Dai Y, Chao X L. Price delegation and salesforce contract design with asymmetric risk aversion coefficient of sales agents[J]. International Journal of Production Economics, 2016,172(2): 31-42.
[4] Yang R, Mai Y, Lee C Y, Chung-Piaw Teo. Tractable compensation plan under asymmetric information[J]. Production and Operations Management, 2020, 29(5): 1212-1218.
[5] Oh S, Sourirajan K, Ettl M. Joint pricing and production decisions in an assemble-to-order system[J]. Manufacturing & Service Operations Management, 2014, 16(4): 529-543.
[6] Pal B, Sana S S, Chaudhuri K. Joint pricing and ordering policy for two echelon imperfect production inventory model with two cycles[J]. International Journal of Production Economics, 2014, 155(5): 229-238.
[7] Dai Y, Chao X L. Salesforce contract design and inventory planning with asymmetric risk-averse sales agents[J]. Operations Research Letters, 2013, 41(1): 86-91.
[8] Lee C Y, Yang R. Compensation plan for competing salespersons under asymmetric information[J]. European Journal of Operational Research, 2013, 227(3): 570-580.
[9] 陈克贵,宋学锋,王新宇,黄敏.基于销售商过度自信的定价与生产联合决策[J].系统管理学报,2016,25(3):468-476.
[10] Du S, Zhu J, Jiao H, Ye W. Game-theoretical analysis for supply chain with consumer preference to low carbon[J]. International Journal of Production Research, 2015, 53(12): 3753-3768.
[11] 王婷婷,王道平.政府补贴下供应链合作减排与低碳宣传的动态协调策略[J].运筹与管理,2020,29(8):52-61.
[12] 杨惠霄,欧锦文.收入共享与谈判权力对供应链碳减排决策的影响[J].系统工程理论与实践,2020,40(9):2379-2390.
[13] Benjaafar S, Li Y, Daskin M. Carbon footprint and the management of supply chains: insights from simple models[J]. IEEE Transactions on Automation Science and Engineering, 2013, 10(1): 99-116.
[14] Hua G, Cheng T C E, Wang S. Managing carbon footprints in inventory management[J]. International Journal of Production Economics, 2011, 132(2): 178-185.
[15] Dong C, Shen B, Chow P S, Liu Y, Chi To Ng. Sustainability investment under cap-and-trade regulation[J]. Annals of Operations Research, 2016, 240(2): 509-531.
[16] Lee S, Park S J. Who should lead carbon emissions reductions? upstream vs. downstream firms[J]. International Journal of Production Economics, 2020, 230(8): 107790.
[17] Yalabik B, Fairchild R J. Customer, regulatory, and competitive pressure as drivers of environmental innovation[J]. International Journal of Production Economics, 2011, 131(2): 519-527.
[18] 王芹鹏,赵道致.消费者低碳偏好下的供应链收益共享契约研究[J].中国管理科学,2014,22(9):106-113.
[19] Aviv Y, Pazgal A. Optimal pricing of seasonal products in the presence of forward-looking consumers[J]. Manufacturing & Service Operations Management, 2008,10(3): 339-359.
[20] Kyparisis G J, Koulamas C. The price-setting newsvendor with nonlinear salvage revenue and shortage cost[J]. Operations Research Letters, 2018, 46(1): 64-68.
[21] 王夏阳,傅科,吁彬.考虑残值变化和顾客异质性的零售商定价与库存决策[J].中国管理科学,2016,24(1):97-106.
[22] Ozalp Ozer, Gal Raz. Supply chain sourcing under asymmetric information[J]. Production and Operations Management, 2011, 20(1): 92-115.
[23] Chen F. Salesforce incentives, market information and production/inventory planning[J]. Management Science, 2005, 51(1): 60-75.
[24] Liu Z, Anderson T D, Cruz J M. Consumer environmental awareness and competition in two-stage supply chains[J]. European Journal of Operational Research, 2012, 218(3): 602-613.
[25] Xie Y, He W, Ching W K, et al. Optimal advertising outsourcing strategy with different effort levels and uncertain demand[J]. International Journal of Production Research, 2019, 58(7): 2016-2035.
[26] 吴开兰,刘名武,许茂增.不同主导力量下供应商减排投资的谎报与协调策略[J].系统管理学报,2020,29(4):782-793.
[27] Li M. Overconfident distribution channels[J]. Production and Operations Management, 2019, 28(6): 1347-1365.

考虑残值变化和消费者低碳偏好的生产定价与销售激励机制

Joint Ordering and Pricing Policy and Salesforce Incentive under Inventory-dependent Salvage Value and Consumer's Low-carbon Preference

PDF

可视化

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 4

编辑推荐

Metrics

[1]	刘振, 宋寒, 代应, 杨尚桓. 碳减排外包下的契约优化与选择研究[J]. 运筹与管理, 2022, 31(6): 25-31.
[2]	孙立成, 应梦煌, 张济建. 碳转移与消费者低碳偏好双重影响下供应链异质性产品定价与协调研究[J]. 运筹与管理, 2022, 31(2): 155-161.
[3]	李友东, 谢鑫鹏. 考虑消费者低碳偏好的供应链企业减排成本分摊比较研究[J]. 运筹与管理, 2017, 26(10): 65-73.
[4]	聂佳佳, 林晴. 面对多个企业竞争情形下的低碳产品选择策略[J]. 运筹与管理, 2016, 25(6): 274-281.