关键词: 短视频慈善, 双重变现, 演化博弈, Moran过程

Abstract: A three-party evolutionary game model including self-media platforms, charitable executors and netizen users is used to study the charitable behavior supervision from the perspective of self-media, and further study the situation of limited total number of charitable executors of the evolution. The study finds that when the initial proportion of following netizens participating in charity is relatively small, the system can quickly reach equilibrium although the probability of netizens providing financial support is small. When a large number of netizens participate in the development of charities, netizens can be called upon to support the charity career by money within their ability; the greater the netizen 's emotional harm caused by the dishonesty of the charity subject, the longer the system will evolve toward the ideal state. Considering the main subjectives of charitable action alone in the context of a limited total number , this study finds that honest charitable subject “invades” the subject of the hype needs to meet one-third cost threshold conditions.

Key words: short video charity, double commercial realization, evolutionary game, Moran process