竞争型“以旧换再”闭环供应链策略选择及生产决策研究

doi:10.12005/orms.2019.0030

运筹与管理 ›› 2019, Vol. 28 ›› Issue (2): 37-44.DOI: 10.12005/orms.2019.0030

竞争型“以旧换再”闭环供应链策略选择及生产决策研究

韩小花, 周维浪, 沈莹

广东工业大学管理学院,广东广州 510520

收稿日期:2017-03-05 出版日期:2019-02-25
作者简介:韩小花(1978-),女,山西大同人,教授,博士,研究方向:闭环供应链管理;周维浪(1991-),男,广东阳江人,硕士研究生,研究方向:供应链管理;沈莹(1993-),女,广东云浮人,硕士研究生,研究方向:供应链管理。
基金资助:
国家自然科学基金资助项目(71571051);广东省自然科学基金资助项目(2015A030313492)

“Trade-old-for-remanufactured” closed-loop Supply Chain under Competition: Strategy Selections and Production Decisions

HAN Xiao-hua, ZHOU Wei-lang, SHEN Ying

School of Management, Guangdong University of Technology, Guangzhou 510520, China

Received:2017-03-05 Online:2019-02-25

摘要/Abstract

摘要： 针对两阶段闭环供应链系统,研究了古诺竞争型闭环供应链中的“以旧换再”策略选择问题。研究发现:(1)企业如何及何时实施“以旧换再”策略取决于自身及竞争企业的再制造水平。再制造水平不仅影响了企业的“以旧换再”数量,同时还会影响产品市场份额及利润。(2)“以旧换再”策略可以提高企业竞争力,增加企业产品市场份额和提高收益;(3)提高 “以旧换再”补贴及再制造产品接受度, 降低“二手市场”价格,均可以降低企业实施“以旧换再”策略和提高企业的“以旧换再”数量。

关键词: “以旧换再”, 竞争, 策略选择, 闭环供应链, 生产决策

Abstract: Trade-Old-for-Remanufactured(TOR)programs are growing in popularity as they can boost remanufactured product demand. In this paper, we investigate the conditions when firms should offer “TOR” programs under a competitive market. We find that: (1)When firms should offer “TOR” programs and how to best implement them depends on the remanufacturing capability of their own and competing companies, remanufacturing capability affects not only the quantity of “TOR”, but also product market share and profit; (2)Firms can have more competitive advantages, product market shares and profits by adopting “TOR” strategy; (3)In order to reduce the thresholds of remanufacturing capability, firms should take measures to increase consumer acceptance.In addition to the subsidy for “TOR”, the “second hand” price also plays an important role on encouraging firms to participate in TOR programs. Our analysis provides insights for firms and governments on how to use TOR programs to benefit businesses, consumers, and the environment.

Key words: “Trade-old-for-remanufactured”, competition, strategy selections, closed-loop supply chain, production decisions

中图分类号:

F273

韩小花, 周维浪, 沈莹. 竞争型“以旧换再”闭环供应链策略选择及生产决策研究[J]. 运筹与管理, 2019, 28(2): 37-44.

HAN Xiao-hua, ZHOU Wei-lang, SHEN Ying. “Trade-old-for-remanufactured” closed-loop Supply Chain under Competition: Strategy Selections and Production Decisions[J]. Operations Research and Management Science, 2019, 28(2): 37-44.

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竞争型“以旧换再”闭环供应链策略选择及生产决策研究

“Trade-old-for-remanufactured” closed-loop Supply Chain under Competition: Strategy Selections and Production Decisions

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