运筹与管理 ›› 2011, Vol. 20 ›› Issue (6): 114-119.

• 应用研究 • 上一篇    下一篇

基于进化博弈的优质猪肉供应链质量安全行为协调机制研究

彭玉珊, 孙世民, 周霞   

  1. 山东农业大学 经济管理学院, 山东 泰安 271018
  • 收稿日期:2010-06-26 出版日期:2011-12-25
  • 作者简介:彭玉珊(1977-),女,湖北仙桃人,讲师,博士研究生,主要研究方向为产业组织与管理;孙世民(1962-),男,山东莒县人,教授,博士生导师,主要研究方向为供应链管理、产业组织与管理、本文通讯作者。
  • 基金资助:
    国家自然科学基金资助项目《优质猪肉供应链合作伙伴的质量安全行为及其协调机制研究》(70972121)

Coordination Mechanism of Quality Safety Activities of High Quality Pork Supply Chain Basing on Evolutionary Game

PENG Yu-shan, SUN Shi-min, Zhou Xia   

  1. School of Economy and Management, Shandong Agricultural University, Tai’an 271018, China
  • Received:2010-06-26 Online:2011-12-25

摘要: 本文提出了优质猪肉供应链合作伙伴的质量安全行为协调的概念,应用进化博弈的双种群博弈理论,研究了优质猪肉供应链合作伙伴的质量安全行为协调的博弈演化过程及影响因素。研究表明,协调演化方向受协调成本、协调收益、收益分配系数(损失分摊系数)、被惩罚概率、潜在损失、经营规模和奖惩系数等7个因素的影响。降低协调成本,提高协调收益,建立公平有效的利益分配(损失分摊)机制、加强外部监管和惩罚力度,将会促进优质猪肉供应链合作伙伴的质量安全行为协调的实现。

关键词: 供应链管理, 行为协调, 复制动态, 进化稳定策略, 质量安全

Abstract: In this paper, the conception of the quality safety activities coordination of the high quality pork supply chain partner is presented. We study the game evolutionary processes of the quality safety activities coordination of the high quality pork supply chain partner and the related influence factors using the dual population evolutionary game theory of evolutionary game theory. The results show that the cooperation evolution direction is affected by the cooperation cost, cooperation income, coefficient of income distribution (loss apportion coefficient), probability of being punished, potential loss, management scale, and coefficients of either encouragement or punishment. It will promote the realization of coordination of the quality safety activities of the high quality pork supply chain partner by reducing the coordination cost, improving coordination earnings, and building a fair interest distribution(loss apportion)mechanism, strengthening external supervision and punishment.

Key words: supply chain management, behavior coordination, replicator dynamic, evolutionary stable strategy, quality safety

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